School Enroll & Mktg Admin- Charlotte Area

Who We Are

Charter Schools USA (CSUSA) is one of the largest and highest ­performing education management companies in the United States, proudly serving over 82,000 students in over 150 schools in four states. Founded by Jonathan Hage in 1997, CSUSA's mission is a Relentless Commitment to Student Greatness in School and in Life™. CSUSA provides an academically rigorous education to students equipping them with real world readiness, prepared for college or career after graduation. With an unwavering dedication to the success of students from every background, CSUSA is closing the gaps in achievement and opportunity, keeping our promise of Strong Minds, Good Hearts™.

 

Job Purpose

To join a team of people with the mission: Relentless Commitment to Student Greatness in School and in Life ™. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts™ through an education model that gives every student the opportunity for success. The NC School Enrollment & Marketing Administrator (Regional SEMA) plays a crucial role in recruiting and retaining students in their assigned school(s), striving to meet or exceed enrollment targets by executing M&E strategies. They also represent an assigned market for outreach purposes and are the local lead of expertise on M&E processes and systems. As such, this individual has additional responsibilities in the development and compliance to M&E strategies and processes/systems where needed at schools in their market, to help that market's enrollment performance, and working with other schools' Registrars in doing so. The role is ultimately responsible for M&E performance at their assigned school(s), with the support of the principal,state leaders and the National Marketing and Enrollment Team and is guided to assist in market performance with the direction of the Area M&E Manager and assigned state deputy.

 

How You Will Impact Education

Market Lead and Subject Matter Expert

• Identify, attend, and participate in community outreach events to build and increase the number of interested families/leads for the market schools; performed inside and outside of normal school hours.

• Identify and collaborate with community organizations that can ultimately become a partner and lift the CSUSA schools' reputation, identity, and awareness.

• Works with public relations agencies and local media to promote market events, accolades, and differentiating opportunities.

• Acts as back-up and coaching support to M&E processes and systems, as well as district SIS systems and policies

 

Builds Awareness of Assigned School(s)

• Understands and can effectively communicate to families and community stakeholders on charter schools, Charter Schools USA, and the school's identity, mission, and vision.

• Works with school leadership to help refine the school's identity and ensure the school properly represents its identity.

• Develops, updates, and modifies marketing plans regularly in collaboration with school and state team and ensures they are within the school budget.

• Identify and collaborate with community organizations that can ultimately become a partner and lift the school's reputation, identity, and awareness.

• Identify and purchase school promotional items from the marketing toolkit in consideration of the marketing budget.

• Review and leverage local consumer research to ensure marketing strategies align with family interests.

• Monitors competition, offerings, and market changes.

• Identifies school stories, testimonials, and thought leadership opportunities to write and promote on-site and socially.

• Works with public relations agencies and local media to promote school events, accolades, and differentiating opportunities.

 

Generates Conversion of Family Interest Into Ultimate Application and Enrollment

• Develops, implements, and monitors strategies to promote the identity of the school and build the trust of families interested in the school.

• Builds a healthy list of interested families by utilizing various strategies and events to generate interest.

• Develops a content strategy to strengthen the school identity and improve family engagement.

• Collaborates with school staff and teachers to create the website and social content.

• Publishes content on the website and social platforms and monitors associated engagement metrics.

• Plans and coordinates marketing efforts for student recruiting and facilitates and coordinates with the school leadership and the registrar to plan the school's information sessions, tours, open houses, orientations, etc . while ensuring the consumer experience is exceptional.

• Co-plan with school leadership to offer family incentives to increase lead volume.

 

Manages Application & Registration

• Work towards building the application volume beyond the school target and programmatic capacity to ensure we have a waitlist and a fully enrolled school.

• Develops, implements, and monitors various enrollment strategies to improve application volume such as family referrals, etc.

• Works with Registrars to manage the application pipeline through various enrollment reports and the student registration system and ensures enrollment policies and processes are followed including seats being offered promptly.

• Coordinates with the National Marketing and Enrollment team regarding the yearly marketing and enrollment schedule including intent to return, open enrollment, and lottery dates, and communicates with school M&E stakeholders and school staff.

• Develops and provides internal stakeholders with training and materials so they can properly support the enrollment function during key M&E yearly milestones, such as intent to return, start of year calls, warm body count, etc.

 

Collaborates to Improve Retention, Loyalty & Advocacy

• Works with school leadership to develop and execute retention strategies on existing students with the ultimate goal of improving retention, start rates, and minimizing withdrawals.

• Continuously monitors and ensures the school adheres to CSUSA policies on withdrawals.

• Develops and executes family communication campaigns that improve engagement and retention campaigns by utilizing forms and reminder letters, emails, and texts.

• Coordinates with principal and other staff members on student withdrawals and looks for trends and reasons to lower withdrawals.

• Engage the school team to support the start of the year Pre-First Day and warm body counts.

• Identify, implement, and monitor various advocacy strategies to capture testimonials, identify ambassadors, and leverage raving fans.

 

Marketing and Enrollment Team Membership

• Develop marketing and enrollment team at the school to serve as partners towards achieving marketing and enrollment goals for the school.

• Identify school members who can assist M&E functions and cross-train them to support M&E activity and act as a backup if needed.

• Provide status updates, reports, and progress on marketing and enrollment-related projects to school leadership regularly.

• Communicate and collaborate with school leaders and M&E Area Managers on strategies, plans, and goals.

 

Required Qualifications and Skills

• Has coaching and mentoring skills
• Is comfortable with multi-tasking and working within a matrix environment
• Has the ability, comfort, and success with speaking to prospective families and community partners to influence them to apply and enroll or partner with the school.
• Has the ability to strategically use insights and metrics from social media (e.g. Facebook, Instagram, Twitter, YouTube) and digital marketing to promote the school and CSUSA.
• Has an understanding of how to engage and optimize content through Social and Digital Media.
• Demonstrates proficient experience with Microsoft Office (Outlook, Word, Excel, PowerPoint), Student Information System (SIS), CRM, Adobe Acrobat, and Canva.
• Has the ability to adapt and incorporate emerging software technology into daily use.
• Possesses detailed knowledge of Federal, State, and local requirements for K-12 schools and charter school law preferred.
• Has the ability to work and interact with individuals at all levels of the organization.
• Has the ability to organize, prioritize and manage multiple priorities.
• Has the ability to establish a set of operating principles and routines; driving projects to completion, while insisting on the highest level of quality.
• Possesses excellent communication skills: oral (including presentations), written, interpersonal (active listening), negotiating, and

• Has the ability to respond to management direction, and to solicit feedback to improve performance.

• Possesses good knowledge of company and departmental policies and procedures.

• Leads by example in adherence and knowledge of the CSUSA and the school's vision, mission, and values demonstrated by the commitment to act in an ethical manner using behaviors that promote a team concept.

• Follows through on duties and projects assigned.

• Participates in and completes training programs offered to increase skill and proficiency related to assignments.

• Reviews current developments, literature, and technical sources of information related to job responsibility.

• Ensures adherence to good safety procedures.

• Demonstrated experience in social media and digital marketing on Facebook, Instagram, Twitter, and YouTube. Understanding of engaging and optimized content. 

• Excellent customer service skills.

• Excellent organization, time management, and follow-up skills.  

• Must be able to present a professional office with great customer service skills.

• Must have a positive attitude and be able to collaborate with others, while helping to maintain a pleasant working environment.

• Must be detail-oriented.

• Ability and willingness to work successfully with students, parents, and staff.

• Excellent references including attendance and punctuality.

• Demonstrates excellent oral (including presentations), written, interpersonal (active listening), skills and ability in negotiating and influencing; professional phone etiquette.

• Proactive and takes initiative. Thinks creatively. Drives projects to completion.  Insists on the highest level of quality.

 

Job Requirements

• 4-year college degree/equivalent experience (required) or higher (preferred).

• Previous sales or marketing background required.

• Previous School Enrollment and Marketing Administrator, Registrar, or equivalent experience desired.

• Minimum of 3-5 year's experience years relevant experience.

• Being bilingual is a plus, but not required.

 

May perform other duties as assigned.

 

Work Environment

While performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter:

• Usual office working conditions.

 

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Travel within or outside of the state.
• Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects.

 

FLSA Overtime Category

Job is exempt from the minimum wage and overtime provisions of the Fair Labor Standards Act.