Director, Creative Strategy

SALARY: $140-160k

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Director, Creative Strategy

Reporting of the role

This role reports to VP of Strategy, Media & Production

Overview of the job

We are seeking a Director of Creative Strategy to help lead our Creative Strategy team. This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling. The ideal candidate has experience at Director level, ready to step into an agency leadership role and take ownership of the creative strategy practice. You thrive on building, creating, and evolving the ever-changing creator ecosystem - and continue to push Influencer as a leader in the space.

3 best things about the job

• Have a major stake in the growth of Influencer, both internally and externally

• Autonomy to partner directly with client teams, building trusted relationships that foster long-term impact

• Join and lead a team of best-in-class strategists

Measures of success - in the first few months, you will have:

• Developed a full understanding of Influencer's capabilities and offerings, and helped improve any gaps

• Built strong working relationships with both internal teams and client stakeholders, becoming a trusted extension of their marketing departments

• Managed internal resourcing and bandwidth across the team to temper expectations

Roles & responsibilities:

• Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best-in-class thinking across all verticals and clients in partnership with senior leadership

• Partner with the VP, leadership, and client teams to set strategic direction, positioning Influencer as a category leader in creator marketing

• Build, mentor, and manage a high-performing team of strategists, balancing resourcing and bandwidth while fostering career growth

• Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency

• Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients

• Serve as a senior client partner, cultivating C-suite and senior marketing relationships that extend beyond campaign delivery

• Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future-proof creative work

• Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends

• Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise

• Collaborate cross-functionally with sales, measurement, and creative leads to connect strategy seamlessly to execution and business outcomes

What you will need:

• Minimum of 9 years experience in a creative strategy or brand strategy role within an agency or related environment, with at least 3 years of management experience

• At least 3 years of hands-on influencer marketing experience with proven knowledge of the creator economy

• Deep understanding of the agency revenue model (retainers, project-based fees, scopes of work, margins) and ability to connect creative strategy to commercial growth

• Demonstrated track record of delivering socially-led branded content campaigns across platforms (Meta, TikTok, Snap, YouTube)

• Experience building, designing, and leading persuasive client decks and presentations

• Proven ability to distil complex client challenges into clear, insight-driven influencer briefs

• Strong communication, organisational, and time-management skills

• Comfortable engaging with and presenting to senior stakeholders (internal leadership, client CMOs, and IAT partners)

• Adept at balancing competing priorities and managing team bandwidth against client demands

• High-energy, results-driven leader with both short-term problem-solving skills and long-term vision for growth

• Collaborative and empathetic, able to partner effectively across functions while fostering team development

A few of our core benefits:

• Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.