Key skills
Analytics
About this role
About Team
The Social Media & User Operations Manager will be responsible for building PICO’s digital presence and fostering a high-growth user community in the U.S. market. You will sit at the intersection of content creation and community management, turning everyday users into brand advocates and ensuring PICO is a trending topic in the XR space
Responsibilities
- Social Strategy & Execution: Develop and manage PICO’s U.S. social media calendar across TikTok, X (Twitter), Instagram, and YouTube.
- User Growth & Retention: Design and execute "User Ops" campaigns (challenges, giveaways, and beta-testing programs) to increase Daily Active Users (DAU) within the PICO ecosystem.
- Community Building: Lead the engagement strategy on platforms like Discord and Reddit, acting as the primary bridge between PICO’s engineering team and its power users.
- Content Production: Collaborate with internal creative teams and external creators to produce "Mixed Reality" (MR) captures and viral-ready video content that showcases PICO’s hardware.
- Data & Sentiment Analysis: Monitor community sentiment and social analytics to provide weekly "Voice of the User" reports to the Global Product and Marketing teams.
- Trend Jacking: Identify and pivot on real-time cultural trends to keep PICO relevant in the fast-moving tech and gaming conversation.
The base salary range for this position in the selected city is $101120 - $255600 annually.
The Social Media & User Operations Manager will be responsible for building PICO’s digital presence and fostering a high-growth user community in the U.S. market. You will sit at the intersection of content creation and community management, turning everyday users into brand advocates and ensuring PICO is a trending topic in the XR space
Responsibilities
- Social Strategy & Execution: Develop and manage PICO’s U.S. social media calendar across TikTok, X (Twitter), Instagram, and YouTube.
- User Growth & Retention: Design and execute "User Ops" campaigns (challenges, giveaways, and beta-testing programs) to increase Daily Active Users (DAU) within the PICO ecosystem.
- Community Building: Lead the engagement strategy on platforms like Discord and Reddit, acting as the primary bridge between PICO’s engineering team and its power users.
- Content Production: Collaborate with internal creative teams and external creators to produce "Mixed Reality" (MR) captures and viral-ready video content that showcases PICO’s hardware.
- Data & Sentiment Analysis: Monitor community sentiment and social analytics to provide weekly "Voice of the User" reports to the Global Product and Marketing teams.
- Trend Jacking: Identify and pivot on real-time cultural trends to keep PICO relevant in the fast-moving tech and gaming conversation.
The base salary range for this position in the selected city is $101120 - $255600 annually.