Senior Brand & Product Copywriter (6-Month Contract) Sydney

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Sydney or Melbourne so we can best support our teams and keep collaboration flowing.

This role is a 6-month engagement, working up to 40 hours per week.

What you’d be doing in this role

We’re looking for a Senior Copywriter to help define and deliver Canva’s brand voice inside our product.

You’ll work closely with designers, product teams, marketers, and creative leads to shape in-product messaging, product toolkits, landing pages, product narratives, hype reels, and editorial experiences.

This role requires a very confident and capable creative writer—someone who can effectively be the bridge between Product, Marketing, and Brand.

The right candidate will be capable of working hand-in-hand with designers to ideate and build on creative ideas. You’ll understand the constraints of writing in-product messaging, while also being able to bring creativity to surfaces with very limited word count. And you’ll also have experience building product messaging frameworks that bring a brand’s voice to life.

At the moment this role is focussed on:

• Writing and refine in-product copy across a wide range of surfaces, balancing clarity with personality
• Translating complex product functionality into simple, empowering language
• Creating messaging frameworks for key launches, including Canva Create, Canva World Tour, and Droptober
• Developing scalable product toolkits that align Product, Marketing, and Brand
• Ensuring consistency of tone, terminology, and positioning across all in-product surfaces
• Collaborating with designers and creative leads from early ideation through to final execution
• Contributing to early-stage conceptual thinking and creative ideation
• Supporting keynote messaging alignment, ensuring product language ladders up to broader brand narratives
• Maintaining exceptional editorial quality across all work
• Guiding stakeholders on copy best practice, clarity, and consistency

You'll be supported by a Creative Copy Lead, ensuring your writing is on brand and aligns with our broader brand thinking and direction. 

You're probably a match if

• You have proven experience as a copywriter, either agency or client-side (in-house)
• You have strong understanding of brand marketing channels and best practices
• You have strong familiarity with a spectrum of copy styles, from long-form content, like landing pages and hype reel scripts, and editorial, to placements that require a succinct approach.
• You have a passion for innovative, blue sky ideation and a strong desire to make impactful work that will help to build an iconic global brand.
• You’re a great team player. Able to work in a dynamic, multi-skilled agile environment.
• You’re a master storyteller, able to sell the brand and its products to myriad demographics and personas with a consistent tone of voice.
• You have attention to detail, style, and tone. You write with clarity and empathy and can write across a range of genres, styles, and tones.
• You have a good grasp of English, sentence construction, and grammatical structure. And because less than 50% of our community is English-speaking, you consider the needs of internationalisation in every word.
• You bring others along for the ride. Set expectations with stakeholders, communicate openly across multiple teams, and collaborate with multiple creatives to get the job done.
• You’re not precious. Open to giving and receiving feedback and can clearly articulate how copy can be improved.

About the team

The Brand in Product squad ensures Canva’s brand shows up clearly, consistently, and creatively inside the product experience.

From major global moments like Canva Create, Canva World Tour, and Droptober, to BAU product launches and toolkit rollouts, this team bridges Product, Marketing, and Brand. We craft the messaging frameworks, in-product storytelling, editorial surfaces, and product toolkits that bring our brand voice to life where our users interact with us most: inside Canva.

This is a team that moves fast, cares deeply about craft, and believes that the best creative work happens when writers and designers are in the room together from day one.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.