Senior Digital Marketing Engineer

TELUS Digital is an award-winning digital product consultancy and the digital division of TELUS, focused on delivering transformative customer experiences. The Senior Digital Marketing Engineer will empower Fortune 500 companies in their digital transformation goals using the Adobe Experience Platform ecosystem.

Responsibilities:

• Conduct discovery engagements to determine a client’s optimal marketing tech stack and architecture within the Adobe Experience Platform ecosystem
• Lead complex business/technical integrations across a variety of client apps and MarTech tools, including CDP, CEP, CRM, MMP, product analytics, and loyalty, with a strong emphasis on Adobe Experience Platform applications
• Create technical documentation for engineers that outlines and communicates specific project needs by sprint, following agile frameworks
• Drive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with stakeholders, and understanding business goals and technology infrastructure
• Train clients on how to maximize the potential of their mobile growth stack, with a focus on AEP, AJO, CJA, Adobe Campaign, and advising on technical and operational best practices
• Manage ongoing marketing service engagements, outcomes-based analytics, and data reporting to demonstrate ROI for clients
• Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more
• Resolve a wide range of customer needs, from basic education to technical enablement to tactical operations, especially within the Adobe Experience Platform ecosystem
• Develop relationships with mobile technology vendors to foster strong partnerships and develop customized solutions for clients

Requirements:

• Advanced knowledge of various growth tools across the MarTech landscape, such as Adobe Campaign, Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh. Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) are required
• Deep expertise in the design, implementation, integration, and maintenance of best practices and ideal architecture for a company's MarTech stack, with a focus on the Adobe Experience Platform
• EITHER a Master's Degree in engineering, computer science, information technology, marketing, or other closely related fields with 2+ years of experience OR a Bachelor's Degree with 3+ years of experience OR 6+ years of professional experience in a relevant position
• Experience with data planning, orchestrating client data, integrating with data warehouses (e.g., Snowflake, AWS, Google Cloud Platform, BigQuery, etc.), and BI tools (e.g., Looker), and advanced reporting
• Demonstrated ability to successfully develop and lead multi-phase projects with a cross-functional group of stakeholders across the client organization
• Strong consultative skills, including exceptional written and verbal communication, in a client-facing technical, strategic, or account manager role
• Proven success leading diverse teams to deliver on project work while mentoring colleagues to develop their professional skills
• Advanced knowledge of data-driven marketing best practices: audience segmentation, personalization, retargeting, automation, etc