Senior Manager, Enterprise Architect - Customer & Consumer (Sales & Marketing)

Altria is a Fortune 500 company behind some of the world’s most iconic brands, seeking a strategic and technically skilled Senior Manager, Enterprise Architect. This role will lead the transformation of Customer and Consumer platforms, translating business strategy into digital solutions and optimizing business capabilities for future growth.

Responsibilities:

• Align business strategies with IT capabilities across Sales, Marketing, and Retail Execution & Distribution
• Define and maintain future-state reference architecture and standards for customer and consumer operations
• Develop architectural artifacts including capability maps, value stream maps, and organizational models
• Lead the design, integration, and migration of Salesforce CG Cloud, Experience Cloud, and XTEL TPM platforms
• Re-architect and optimize Azure-based Sales Data Foundation used for Trade performance effectiveness and payment scoring
• Ensure seamless integration with enterprise and external systems and adherence to industry best practices
• Provide thought leadership in CRM, TPM, and MarTech solutions
• Conduct business capability mapping and application rationalization
• Model and improve business processes to enhance operational efficiency and identify automation opportunities
• Deploy and manage enterprise architecture tools such as LeanIX and Lucid Chart
• Build strong relationships with key stakeholders across Sales, Marketing, and IT
• Serve as a trusted advisor and liaison between business units and technology teams
• Partner with external Managed Service Providers to advance technology solutions

Requirements:

• Bachelor's degree in Business Administration, Information Technology, or a related field is required
• 10 + years in senior business analyst, development, consulting, product, technology or architecture roles, ideally within the CPG industry
• 7+ years of hands-on experience with Salesforce CRM
• Skilled in business capability mapping, process modeling, and enterprise architecture tools like LeanIX and Lucid Chart
• A Master's degree in MBA and Computer Science is preferred
• Solid understanding of Azure Data Services is preferred
• 3+ years of hands-on experience with XTEL TPM or Aforza is preferred
• 3+ years of experience with Azure Data Services is preferred
• 3+ years of experience with MarTech tools such as Adobe Experience Platform or Digital Marketing solutions is highly preferred
• Certifications in Salesforce CRM or XTEL TPM are preferred
• Familiarity with Agile methodologies and modern architecture patterns