Senior Manager, Enterprise Architect - Customer & Consumer (Sales & Marketing)

Altria is a Fortune 500 company known for its iconic brands, seeking a strategic and technically skilled Senior Manager, Enterprise Architect to lead the transformation of their Customer and Consumer platforms. This role involves aligning business strategies with IT capabilities, designing and integrating sales and marketing platforms, and optimizing business processes to support future growth.

Responsibilities:

• Align business strategies with IT capabilities across Sales, Marketing, and Retail Execution & Distribution
• Define and maintain future-state reference architecture and standards for customer and consumer operations
• Develop architectural artifacts including capability maps, value stream maps, and organizational models
• Lead the design, integration, and migration of Salesforce CG Cloud, Experience Cloud, and XTEL TPM platforms
• Re-architect and optimize Azure-based Sales Data Foundation used for Trade performance effectiveness and payment scoring
• Ensure seamless integration with enterprise and external systems and adherence to industry best practices
• Provide thought leadership in CRM, TPM, and MarTech solutions
• Conduct business capability mapping and application rationalization
• Model and improve business processes to enhance operational efficiency and identify automation opportunities
• Deploy and manage enterprise architecture tools such as LeanIX and Lucid Chart
• Build strong relationships with key stakeholders across Sales, Marketing, and IT
• Serve as a trusted advisor and liaison between business units and technology teams
• Partner with external Managed Service Providers to advance technology solutions

Requirements:

• Bachelor's degree in Business Administration, Information Technology, or a related field is required
• 10 + years in senior business analyst, development, consulting, product, technology or architecture roles, ideally within the CPG industry
• 7+ years of hands-on experience with Salesforce CRM
• Deep experience with Salesforce CG Cloud, Experience Cloud, and TPM platforms such as XTEL or Aforza
• Skilled in business capability mapping, process modeling, and enterprise architecture tools like LeanIX and Lucid Chart
• A solid understanding of Sales, Trade Promotion Management, and Marketing business processes highly valued
• A Master's degree in MBA and Computer Science is preferred
• 3+ years of hands-on experience with XTEL TPM or Aforza is preferred
• 3+ years of experience with Azure Data Services is preferred
• 3+ years of experience with MarTech tools such as Adobe Experience Platform or Digital Marketing solutions is highly preferred
• Certifications in Salesforce CRM or XTEL TPM are preferred
• Familiarity with Agile methodologies and modern architecture patterns