Manager, Search Engine Marketing (SEO, SEM, AEO/GEO)

Apryse is the industry-leading provider of document software development technology, and they are seeking a Search Manager to lead and scale their SEO and SEM programs. The role involves overseeing search performance, managing a team, and ensuring alignment with business priorities while driving organic and paid search growth.

Responsibilities:

• Manage and mentor SEO and SEM managers and specialists, ensuring strong execution, accountability, and development
• Own day-to-day search performance across organic, paid, and emerging search surfaces
• Build and refine team processes to improve efficiency, consistency, and delivery quality
• Set priorities, workflows, and performance standards across search initiatives
• Act as the primary owner for search reporting and performance communication to leadership
• Lead SEO strategy across technical SEO, content optimization, on-page, and off-page initiatives
• Support AEO and GEO strategy, optimizing content and structure for AI-driven search, LLMs, and answer engines
• Conduct keyword research, competitive analysis, and opportunity mapping across the funnel
• Monitor keyword rankings, organic traffic, and conversion performance, and lead optimization efforts
• Partner with content, web, and product teams to define SEO requirements for new pages, features, and initiatives
• Identify and resolve technical SEO issues that impact crawlability, indexing, performance, and rankings
• Ensure SEO best practices are embedded into site updates, launches, and migrations
• Own paid search strategy and execution across Google Ads, Microsoft Ads, and emerging platforms
• Plan, launch, and optimize campaigns for new products, features, and use cases
• Manage budgets, pacing, and performance to meet CPA, ROAS, revenue, and growth targets
• Conduct ongoing testing across keywords, audiences, ad formats, landing pages, and bidding strategies
• Analyze campaign performance and deliver clear optimization recommendations
• Ensure paid search efforts align with broader growth and lifecycle marketing goals
• Own search performance reporting across SEO, SEM, and AEO/GEO
• Build and maintain dashboards and reporting that surface insights, trends, and opportunities
• Translate performance data into actionable recommendations for leadership and stakeholders
• Partner with analytics and data teams to improve attribution, tracking, and measurement quality
• Use performance insights to guide roadmap planning, experimentation, and prioritization
• Work cross-functionally with web, engineering, content, product, and marketing teams
• Provide search strategy input into GTM planning, product launches, and growth initiatives
• Stay on top of search, AI, and platform trends and bring forward new opportunities
• Help shape long-term search and growth strategy as part of the broader marketing roadmap

Requirements:

• 6+ years of experience in SEO, SEM, or digital marketing, with demonstrated ownership of search programs
• 2+ years managing or mentoring team members, with experience improving execution and processes
• Strong hands-on experience with SEO, technical SEO, and content-driven growth
• Strong paid search experience managing performance-driven campaigns and budgets
• Experience with AEO/GEO, AI search, or LLM-driven discovery(or strong interest and fast learner)
• Proficiency in tools such as Google Search Console, Google Analytics, Google Tag Manager, Ahrefs, and Matomo
• Experience with Google Ads, Microsoft Ads, campaign optimization, and bidding strategies
• Strong reporting and analytics skills (Looker Studio, Power BI, Sheets/Excel, or similar)
• Proven ability to turn data into insights, recommendations, and clear communication
• Highly organized, process-driven, and comfortable owning execution at scale
• Strong cross-functional communication and stakeholder management skills
• Comfortable working in a fast-paced, evolving environment
• Experience working with SaaS, developer-focused products, or technical audiences
• Experience partnering with engineering or product teams on SEO or growth initiatives
• Familiarity with experimentation frameworks, CRO, or lifecycle marketing
• Experience with AthenaHQ or similar LLM monitoring platforms