Senior Business Analyst

Hogarth, part of WPP, is a global production company that integrates content producers and craft experts to deliver multi-channel content systems. The Senior Business Analyst will create and verify vehicle Order Guides and Retail Window Label content, collaborating closely with Ford Brand Managers and Product Marketing Managers to ensure accuracy in marketing efforts.

Responsibilities:

• Creation and maintenance of Order Guides and Vehicle Retail Window Labels by aligning information contained in Program Direction Letters (Engineering) and established communication intent (Marketing)
• Establish and maintain positive business relationships with key Ford personnel Codification, PDL Authors, Engineering SMEs and Pricers to verify and confirm accuracy in inputs
• Actively participate in Ford's Nomenclature Dictionary development to drive cross-vehicle line consistency in marketing and training materials
• Aid the marketing teams at Ford and their agencies for critical reviews, including MYCO, NVO, product brochures, hero cards, and sourcebooks
• Act as a critical resource in troubleshooting and resolving client/customer issues relating to vehicle information and configurations
• Maintain a library of critical facts, including timing charts for important milestones in vehicle launches and other releases
• Offer suggestions and recommendations to ensure continuous process improvement
• Manage the marketing vehicle fleet and assist with the ordering of marketing VP, TT, PP, and MP1 pre-production vehicles
• Create reports that monitor sales, order banks, inventory, option take rates and incentives on an "as needed" basis
• Other duties as assigned, including but not limited to, BCA events, dealer programs, activations, and other on-site activities

Requirements:

• Bachelor's degree or work experience equivalent
• Ability to distinguish between critical details and unimportant facts
• Effective communicator with ability to concisely identify and convey pertinent information
• Ability to manage highly detailed and dynamic projects under tight deadlines
• Proficient with computers and willing to learn new applications as they become relevant to position
• Innate sense of curiosity and desire for continuous learning
• Able to work independently in an offsite capacity
• Previous agency, engineering or automotive experience and knowledge of Ford systems is a plus