Director, Promotions - Sportsbook

We’re seeking a Director, Promotions to lead the strategy, execution, and performance of promotional initiatives that drive engagement, retention, and long-term player value.

This role owns the promotional roadmap across the sports calendar, aligning Marketing, CRM, Product, Analytics, and Trading. You will ensure tentpole events (Super Bowl, March Madness, World Cup, etc.) translate into sustainable commercial outcomes.

Responsibilities

• Lead the promotional strategy for existing Sportsbook users across retention, reactivation, and VIP.
• Set reinvestment guardrails and ROI targets to ensure promotions drive incremental, profitable growth.
• Design and calibrate offers that drive user engagement and growth
• Actively manage promotional exposure and risk, particularly during high-volatility events.
• Own promotional budget allocation across sports, leagues, and lifecycle stages based on forecasted ROI.
• Balance tentpole investment with always-on activity to maximize long-term LTV.
• Lead reporting on handle, NGR, reinvestment, hold impact, retention lift, and cohort profitability.
• Partner with Finance and Analytics to measure incrementality and payback; reallocate capital decisively.
• Build and lead a high-performing Promotions team.
• Establish operational rigor across planning, forecasting, compliance, and post-event analysis.
  
   

Qualifications

• 5 plus years in promotional strategy, specifically within Sports Betting or iGaming
• Deep understanding of the US sports calendar and betting behaviors (parlays, in-play, pre-match).
• Strong commercial acumen across hold, reinvestment, and promotional ROI.
• Proven experience managing retention in a seasonal, event-driven business.
• Analytical and data-fluent, with strong executive communication skills.
• Comfortable operating in a fast-paced, performance-driven environment.

The base salary range for this role is $170,000-$200,000 depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics annual bonus program and an equity award.
  
*Salary range is listed in USD; ranges will change based on country of residence. In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $700 to set up your home office!
  
For information about our benefits, please visit https://benefitsatfanatics.com 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.