VP, Sales Training & Development

APCO Holdings, LLC is seeking a Vice President of Training & Development who will be responsible for designing and executing the company's training strategy across all brands and revenue channels. The role involves overseeing curriculum development and training delivery while ensuring the training ecosystem is modernized and scalable to drive dealer performance and revenue growth.

Responsibilities:

• Develop and execute APCO’s comprehensive training strategy across all channels (Franchise, Independent/GWC, RV, Marine, Powersports, Credit Union, and Chemical/Glassparency)
• Lead the transformation of APCO’s training ecosystem into a modern, scalable, technology‑enabled academy
• Partner with the CRO to align training priorities with revenue goals, dealer performance metrics, and channel‑specific needs
• Oversee creation, modernization, and continuous improvement of all APCO training programs, including: F&I training, Sales training, Leadership and management development, AFIP certification training, MotorTrend Certified training, EasyCare Total Performance Academy, DealerPro curriculum
• Build structured, multi‑level learning paths for F&I managers, sales teams, GSMs, GMs, and dealer principals
• Ensure all curriculum is data‑driven, compliant, and aligned with OEM, regulatory, and industry standards
• Integrate AI‑driven personalization and adaptive learning models
• Serve as executive owner of APCO’s digital training ecosystem: EasyCoach (Siro) – coaching, performance tracking, and skill development, EasyInsights – analytics, reporting, and dealer performance dashboards, Video University – on‑demand learning library, AI‑powered training modules – generative learning, simulations, and adaptive content
• Drive platform adoption across field teams and dealers
• Partner with Product & Technology to enhance functionality, content integration, and user experience
• Ensure training data feeds into dealer performance insights and revenue‑impact reporting
• Lead all in‑person, virtual, and hybrid training delivery across the U.S
• Personally conduct select high‑impact classes, executive sessions, and dealer workshops
• Oversee scheduling, logistics, and coordination for all training events
• Ensure consistent delivery quality across all trainers and programs
• Directly oversee the full training organization, including: DealerPro Training Team, Internal Training Scheduler & Administrative Support, AFIP‑Certified Trainer(s), MotorTrend Training Team, F&I and Sales Training Staff, EasyCare Field Team Training Academy Leads
• Recruit, develop, and mentor a high‑performing training team
• Establish KPIs for training effectiveness, dealer performance lift, and ROI
• Build a culture of accountability, innovation, and continuous improvement
• Serve as executive lead for the EasyCare Field Teams Training Academy
• Build structured onboarding, certification, and ongoing development paths for all field personnel
• Ensure alignment with CRO’s revenue strategy and channel‑specific performance goals
• Partner closely with: Sales Leadership – to align training with channel needs, Product & Technology – to enhance digital learning platforms, Marketing – to support content creation and brand alignment, HR/Talent Development – to integrate internal leadership programs, Operations – to ensure training supports dealer lifecycle and retention

Requirements:

• 10–15+ years of progressive leadership experience in automotive F&I, dealership training, or performance development
• Deep expertise in F&I, sales process, compliance, and dealership operations
• Proven success building or scaling training academies or enterprise learning programs
• Experience with digital learning platforms, LMS systems, and AI‑enabled training tools
• Strong executive presence with the ability to teach, influence, and inspire at all levels
• Exceptional communication, curriculum design, and facilitation skills
• Ability to maintain AFIP certification
• AFIP certification preferred