Consulting: Senior Go-To-Market Strategy Manager

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. They are seeking a Senior Go-To-Market Strategy Manager to lead client engagements across marketing and sales disciplines, focusing on revenue strategy and helping client organizations achieve their go-to-market goals.

Responsibilities:

• Leading end to end project execution, including internal and external stakeholder management
• Leading client meetings to present consulting deliverables
• Developing and executing project plans to meet client and project objectives within defined scope / timeframe
• Delivering recommendations through routes-to-market and strategic assessments
• Designing future state sales and partner strategy
• Developing sales coverage models, job roles, and commercial organization structures
• Integrating GTM through a combination of people, process, and technology
• Designing modern marketing strategies including audience segmentation, value propositions, demand-generation recommendations, and lifecycle engagement approaches
• Building marketing performance frameworks, KPIs, and operating models to help organizations optimize spend, improve ROI, and strengthen marketing’s contribution to revenue
• Creating financial models to support recommendations
• Go-to-Market and Industry Expertise: Adept at developing solutions for clients in the Go-to-Market space including B2B channel strategy, B2B sales strategy & operations and marketing strategy & operations
• Project and Client Management: Serve as the primary point person responsible for engagement delivery, managing project timelines, workstreams, deliverables, team members and clients to a satisfactory outcome
• Strategic Analysis and Presentation Development: Develop and test hypotheses, research, craft solutions, and present findings to our clients, ultimately building consensus through fact-based narratives
• People Management: Manage analyst and consultant level resources on project engagements

Requirements:

• Prior management consulting experience required
• Extensive business experience concentrated in customer facing functions such as sales, customer success, channel partnerships etc
• Has a bachelor's degree in a related field, with an MBA or master's degree preferred
• Has 3-4 years of consulting experience and experience leading engagements large complex organizations (e.g. Fortune 500)
• Can contribute to all aspects of the project lifecycle from hypothesis development to final presentation of deliverables, with leadership/ownership of multiple specific workstreams
• Excellent oral and written communication / presentation skills
• Can manage internal and external stakeholders while supporting projects end-to-end
• Has a strong foundation in Microsoft Office tools (particularly Excel and PowerPoint) and project collaboration tools (such as Monday.com)
• Has an MBA or master's degree