Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. They are seeking a Senior Go-To-Market Strategy Manager to lead client engagements across marketing and sales disciplines, focusing on revenue strategy and helping client organizations achieve their go-to-market goals.
Responsibilities:
- Leading end to end project execution, including internal and external stakeholder management
- Leading client meetings to present consulting deliverables
- Developing and executing project plans to meet client and project objectives within defined scope / timeframe
- Delivering recommendations through routes-to-market and strategic assessments
- Designing future state sales and partner strategy
- Developing sales coverage models, job roles, and commercial organization structures
- Integrating GTM through a combination of people, process, and technology
- Designing modern marketing strategies including audience segmentation, value propositions, demand-generation recommendations, and lifecycle engagement approaches
- Building marketing performance frameworks, KPIs, and operating models to help organizations optimize spend, improve ROI, and strengthen marketing’s contribution to revenue
- Creating financial models to support recommendations
- Go-to-Market and Industry Expertise: Adept at developing solutions for clients in the Go-to-Market space including B2B channel strategy, B2B sales strategy & operations and marketing strategy & operations
- Project and Client Management: Serve as the primary point person responsible for engagement delivery, managing project timelines, workstreams, deliverables, team members and clients to a satisfactory outcome
- Strategic Analysis and Presentation Development: Develop and test hypotheses, research, craft solutions, and present findings to our clients, ultimately building consensus through fact-based narratives
- People Management: Manage analyst and consultant level resources on project engagements
Requirements:
- Prior management consulting experience required
- Extensive business experience concentrated in customer facing functions such as sales, customer success, channel partnerships etc
- Has a bachelor's degree in a related field, with an MBA or master's degree preferred
- Has 3-4 years of consulting experience and experience leading engagements large complex organizations (e.g. Fortune 500)
- Can contribute to all aspects of the project lifecycle from hypothesis development to final presentation of deliverables, with leadership/ownership of multiple specific workstreams
- Excellent oral and written communication / presentation skills
- Can manage internal and external stakeholders while supporting projects end-to-end
- Has a strong foundation in Microsoft Office tools (particularly Excel and PowerPoint) and project collaboration tools (such as Monday.com)
- Has an MBA or master's degree