Brand Designer

About AllTrails
AllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us!
This is a U.S. based remote position. Candidates must be legally authorized to work in the United States without the need for sponsorship now or in the future. San Francisco Bay Area employees are highly encouraged to come into the office one day a week.

 

Reporting into the Brand Design team, this role will work hand-in-hand with marketing teams to concept and execute creative for advertising and organic social, with a primary focus on motion and video assets across social, display, broadcast, and digital channels. To be successful, the individual must be a creative problem solver, a visual storyteller, a collaborative teammate, and be passionate about sharing their love of the outdoors with everyone.  

If you always ask why, can’t help but solve problems through motion and visuals, and love the outdoors this could be a great opportunity. Join our mission to help people spend more time outside!

 

 

What You'll Be Doing:

• Work collaboratively with design, copywriting, marketing, social media, advertising, and PR teams to spread the word of AllTrails through world-class creative

• Concept and produce motion-first paid advertising creative using After Effects, with occasional video editing in Premiere or Final Cut

• Build templates and modular motion systems (in Figma and Adobe tools) that enable high-quality creative to be generated and iterated quickly at scale

• Generate effective brand creative with an iterative mindset to drive growth and continuously optimize performance across animated and static formats

• Ensure brand consistency across all touchpoints, translating our brand systems into compelling creative executions while pushing the AllTrails brand forward through best-in-class design

• Clearly articulate design decisions to stakeholders, co-workers, and external vendors and incorporate feedback quickly

• Work quickly and effectively juggle multiple projects in a fast-paced, performance-driven environment

Requirements:

• 3+ years of professional design experience, with significant experience creating motion-driven marketing and paid advertising creative

• A strong portfolio showcasing real-world examples of creative executions for advertising campaigns across social, display, broadcast, and digital platforms

• Demonstrated ability to design high-converting animated digital advertising assets for paid social, display, affiliate networks, and video platforms that align strongly with overall brand look and feel

• Advanced proficiency in After Effects; working knowledge of Premiere and/or Final Cut for editing and finishing

• Strong understanding of motion principles (timing, pacing, typography in motion, transitions) and how motion impacts performance marketing

• Experience working closely with marketing teams to understand campaign objectives, target audience, and key performance metrics

• Ability to regularly produce high quality communications with attention to detail and strong design fundamentals; can demonstrate a strong understanding of layout, typography, visual hierarchy, and how these translate into motion

• Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop)

• Self-motivated with an ability to work in a fast-paced and sometimes ambiguous remote work environment

• Strong organizational and time management skills

• Able to take constructive feedback and evolve designs to meet business objectives

• Humility, empathy and open-mindedness — no egos

Bonus Points:

 

• Experience designing for various groups of people (international audiences, multi-language localization, accessibility for people with disabilities, etc.)

• Experience designing localized creative for international markets

Perks & Benefits:

   

• Competitive and equitable compensation, including ownership through equity and performance-based bonuses.

• Comprehensive health, dental, and vision coverage to support your physical and mental well-being.

• Unlimited PTO in addition to company holidays. 

• Dedicated time once a month to test and improve our product through company-wide no-meeting days.

• Fully paid parental leave to birthing and non-birthing parents.

• 401k Match & access to financial wellness resources through Origin.

• Remote work stipend to help you design a comfortable and productive home office.

• Annual learning stipend to invest in your long-term professional growth and skills.

• Exclusive discounts on our subscriptions and merchandise for you and your friends & family.

• An authentic investment in you as a human being and a professional—we value your identity as much as your output.

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
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