Director, Product Management and Downstream Marketing

Meridian Bioscience is a fully integrated life science company dedicated to developing innovative diagnostic products. The Director of Product Management and Downstream Marketing is responsible for driving commercial growth, portfolio expansion, and market leadership through effective product strategy and downstream marketing execution.

Responsibilities:

• Own end-to-end product lifecycle management from concept through launch, growth, and end-of-life
• Portfolio strategy aligned to growth priorities and customer needs
• Product differentiation through pricing, positioning, and portfolio optimization
• Conversion of market insights into actionable investment decisions
• Strong partnership with R&D and operations to ensure scalable and compliant solutions
• Lead pricing strategy, portfolio optimization, and profitability initiatives
• Lead downstream marketing with accountability for revenue and adoption
• Develop and execute go-to-market strategies for new and existing products
• Create sales enablement tools and customer-facing content to drive adoption
• Align with sales leadership on targeting, messaging, and field readiness
• Track KPIs to measure downstream marketing effectiveness
• Demand generation, digital campaigns, content, and automation
• Consistent and compelling product storytelling across channels
• Data-driven optimization of digital performance
• Build, lead, and scale high-performing product and marketing teams
• Set expectations, accountability, and execution standards
• Develop future leaders and strengthen bench depth
• Act as a visible cross-functional leader

Requirements:

• Bachelor's degree required; MBA or advanced degree strongly preferred
• 10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets
• Proven people leader with experience managing teams in product management and/or downstream marketing
• Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance
• Strong experience using digital marketing and demand generation to drive measurable commercial outcome
• Ability to simplify complex technical offerings into compelling, differentiated customer value
• Data-driven mindset with a bias for action and accountability
• Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets
• Experience leading global or multi-region portfolios
• Familiarity with CRM, marketing automation, and performance analytics platforms
• Track record of launching new products that materially impacted growth