Social Media Marketer

The Center for Free, Fair, and Accountable Democracy (CFFAD) is a volunteer organization focused on promoting accountable representation and civic education. They are seeking a part-time Social Media Marketer to promote their online educational resources and research, targeting adult audiences while working within a limited budget.

Responsibilities:

• Market online educational resources to various adult audiences
• Market research to practitioners and donors
• Devise strategies to capture and maintain the attention of busy individuals
• Adapt marketing approaches to specific audiences of U.S. adults who are ambivalent about democracy versus autocracy
• Collaborate with a small team, including a market researcher, communications strategist, and fundraiser

Requirements:

• B.A. or better in Communications, Digital Marketing, Information Systems, Marketing, Social Media, or similar field
• Substantial and relevant experience with social media marketing for other organizations
• Good verbal and written communication skills
• Familiarity with a variety of social media marketing platforms
• Experience with analytical tools to show monthly progress towards larger audience sizes, returning audience shares, audience engagement, conversions, and other indicators
• Familiarity with researching specific market personas
• Experience developing messaging frameworks
• Prior experience in organizations providing civic education or adult education
• Familiarity with IRS and state regulations on soliciting and non-partisan content