Sr Staff Product Marketing Manager, Structures

Synopsys Inc is a leader in chip design and software content, driving innovations that shape the future. They are seeking a dynamic product marketer who will develop value-based messaging and lead go-to-market planning for Ansys Structures products, while managing complex marketing campaigns and driving awareness in key markets.

Responsibilities:

• Develop and deliver value-based messaging for Ansys Structures products (Mechanical, Additive, Motion, etc.) in collaboration with Product, Sales, and Marketing teams
• Lead go-to-market planning, including market sizing, customer segmentation, channel partner engagement, and regional sales alignment
• Monitor and analyze competitive landscape to identify growth opportunities and differentiate Ansys solutions
• Create and maintain sales enablement collateral such as presentations, use-cases, battle cards, customer case studies, and solution guides
• Design and execute marketing plans and lead-generation campaign kits aligned with business growth objectives and key initiatives
• Manage product marketing execution for new feature and product launches as part of biannual release cycles
• Develop marketing collateral including web content, product feature videos, technical assets, data sheets, blogs, and solution-oriented content in partnership with Corporate Marketing
• Coordinate with field and corporate marketing to promote Ansys products in line with overall strategy and programs
• Partner with Digital Marketing teams to ensure targeted lead generation programs that meet sales objectives
• Track and report on business unit leads and campaign performance to measure success against goals
• Manage complex global multi-product marketing campaigns and projects
• Evaluate and optimize marketing tactics ROI across the customer journey

Requirements:

• Bachelor's degree in Marketing, Engineering, Computer Science, or related field
• Minimum 5 years' experience in product marketing, ideally within software, CAE, or CAD domains
• Expertise in translating product functionality into clear customer value propositions and messaging
• Proven track record managing complex projects and global product marketing campaigns
• Strong functional expertise in digital, social, web, and account-based marketing
• Experience supporting B2B demand generation campaigns and analyzing competitive landscapes
• Excellent English proficiency and communication skills
• Master's degree or advanced certification
• Product Marketing Alliance Certification is a plus