Marketing Operations Manager

Resonaite is seeking a Marketing Operations Manager to support the Player Development & Engagement team in the public sector. The role involves translating marketing strategies into fully executed campaigns across digital channels, leveraging technology to enhance player growth and customer experiences.

Responsibilities:

• Translate marketing campaign strategies into detailed campaign briefs and execution plans across owned channels including email, push notifications, in-app messaging, and banners
• Execute and deploy marketing campaigns by coordinating with designers, copywriters, and technical teams using pre-built templates or custom campaign setups
• Implement and manage complex CRM lifecycle journeys and automated communications across multiple marketing tools and platforms
• Configure and deploy campaigns using back-end promotional tools and customer data platforms, including digital gambling promotional tools (e.g., BEDE, Kambi, IGT) and CDP platforms such as Treasure Data
• Collaborate with subject matter experts using marketing technology including Adobe Marketing Cloud (Adobe Campaign Manager, Adobe Experience Manager, Adobe Target, Adobe Journey Optimizer) and Litmus
• Oversee end-to-end campaign deployment, ensuring accuracy across segments, eligibility rules, messaging, and device formats while maintaining compliance and governance standards
• Maintain campaign data accuracy and support reporting frameworks used to evaluate campaign performance and optimization opportunities
• Develop and maintain automated lifecycle marketing journeys and triggered communications designed to improve engagement and retention
• Partner with campaign deployment and analytics stakeholders to review deliverability, engagement metrics, audience saturation, and channel performance to recommend improvements
• Analyze campaign performance and operational bottlenecks, providing recommendations to improve campaign speed, scalability, and quality
• Support issue resolution by identifying root causes, coordinating fixes with technical teams, and implementing preventative improvements
• Provide knowledge transfer and documentation to internal staff to ensure operational continuity at the conclusion of the engagement