Marketing Manager - Construction

IMAGINiT Technologies, a division of Rand Worldwide, is seeking a Marketing Manager for their Nemetschek products to develop and execute a comprehensive marketing strategy. The role involves creating brand awareness, managing strategic marketing programs, and analyzing the impact of marketing efforts on sales cycles.

Responsibilities:

• Create brand awareness for Bluebeam, GoCanvas and SiteDocs through a variety of marketing tactics and platforms
• Develop, manage and implement strategic marketing programs, driving demand creation and lead generation activity resulting in qualified sales leads
• Forecast, measure and analyze impact of programs on sales cycles; produce quarterly ROI reports to ensure marketing investments meet key objectives and performance requirements
• Work with broader marketing team and outside agencies as necessary to create compelling content focused on helping customers achieve their intended business outcomes
• Manage ideation and execution of strategic marketing programs. This includes a mix of digital touch - email, web, SEO/SEM/PPC, social, search traffic, video, as well as traditional tactics such as webcasts, industry events, tradeshows, conferences, sponsorships, public relations and speaking events
• Position and establish IMAGINiT as a best-in-class Nemetschek partner and a top tier technology and services provider
• Demonstrate IMAGINiT’s thought leadership by showcasing our technical experts and their expertise via blogs, public relations, speaking opportunities and webcasts
• Communicate IMAGINiT’s differentiators through the creation of positioning statements and value propositions that define IMAGINiT as the go-to partner for Nemetschek solutions
• Leverage cutting edge platforms like Eloqua, UberFlip, 6sense, SproutSocial, and ZoomInfo to identify prospects, understand their purchasing behavior and intent, and then target with appropriate content highlighting aligned solutions and messaging
• Work with internal and external resources to develop and prepare marketing collateral including whitepapers, videos, case studies, emails, webcasts, online ads (PPC/SEM/SEO), blog and social media content
• As a Platinum Partner for Bluebeam, GoCanvas and SiteDocs, ensure that our marketing programs are in alignment with Nemetschek marketing goals, branding and focus. Define quarterly campaigns, submit requests for market development funds (MDF), and track and report performance on this investment
• Participate in internal sales meetings to identify trends in the market and any repeatable sales plays. Define campaigns in support of these initiatives that highlight our solutions. Create any additional content necessary
• Maintain regular reviews and audits of website to ensure content is current and up to date
• Monitor SEM/PPC investment and conversion rates for optimal performance; review Google Analytics to identify traffic trends; ensure we have content for high performing conversion points
• As necessary, support the launch and rollout of any new Nemetschek product authorizations and/or relevant IMAGINiT services offerings
• Liaise as IMAGINiT marketing point of contact with sales and marketing resources at Nemetschek
• Maintain reports and dashboards analyzing campaign response rates, cost/lead, ROI, etc. Based on data, make recommendations to improve results or change tactics so that investments meet objectives and intended results

Requirements:

• Bachelor's degree
• 5 to 7 years of marketing experience
• Proven excellence in marketing communications - written and oral communication as well as presentation skills
• Ability to manage multiple projects simultaneously
• Strong analytical and organizational skills
• Proficiency with Microsoft Office products, familiarity with LinkedIn, YouTube, Salesforce.com, Canva
• Ability to quickly learn and utilize new marketing tools and platforms
• Understanding of CRM basics: data import/export, reporting
• Travel: 15% with international travel possible
• Self-starter, energetic, fast learner and highly motivated individual who works well in a team environment
• Must enjoy a fast-paced environment
• Willing to be creative, flexible and experimental with different tools and tactics to support ideas for growth in a startup environment