VP, RWD Product & Offering Management

Norstella is a company dedicated to improving patient access through market-leading organizations. They are seeking a VP of RWD Product & Offering Management to define and operationalize the RWD offering architecture, ensuring clarity, consistency, and commercial discipline across the portfolio.

Responsibilities:

• Define and maintain a clear, scalable RWD offering architecture, including standard and enhanced tiers
• Establish formal criteria that differentiate tiers, including data scope, enrichment, documentation standards and service components
• Establish clear criteria for standard offerings and custom configurations to support scalable growth
• Partner with commercial leadership to ensure offerings are intuitive, defensible and aligned to market demand
• Define and operationalize the framework that transitions research-grade RWD assets into commercially ready offerings
• Establish readiness gates, documentation requirements, validation criteria, and packaging standards
• Create repeatable playbooks for how new capabilities become sellable products
• Ensure alignment across platform, data science, and delivery teams before offerings reach market
• Own the governance model for RWD offerings, including SKU creation, updates and versioning
• Drive consistency in how offerings are described, scoped and delivered
• Reduce friction between commercial, product and delivery through structured decision frameworks
• Act as cross-functional quarterback to align roadmaps and resolve prioritization trade-offs
• Oversee standardized data dictionaries and business logic documentation across the RWD portfolio
• Ensure customers understand how data is constructed, what rules are applied, and how outputs should be interpreted
• Elevate documentation from ad hoc artifacts to product-grade assets
• Partner with Informatics for clinical validation while owning how validated assets are presented and packaged
• Define the product vision for enhanced usability and user assistance within RWD offerings
• Partner with technology and data science to embed AI-driven onboarding, contextual explanation, and interpretive guidance
• Ensure clarity, trust, and user adoption — not complexity
• Lead and develop a small, high-impact team focused on offering management and documentation
• Set clear standards for quality, speed, and accountability
• Scale the team responsibly as portfolio complexity grows

Requirements:

• 10+ years in product management, product strategy, or data product leadership within healthcare, life sciences, or enterprise data environments
• Demonstrated experience commercializing real-world data products, including defining offerings, tier structures, positioning, and go-to-market alignment
• Demonstrated experience industrializing or rationalizing a multi-SKU data product portfolio
• Experience working closely with data science, engineering, and commercial teams — with credibility across technical, clinical and business audiences
• Experience defining governance models that balance standardization with customer flexibility in growing organizations
• Demonstrated ability to influence without direct authority in matrixed environments
• 3+ years leading and developing product or product-adjacent teams
• 5+ years of direct experience working with real-world data assets (claims, EMR, linked datasets) in a product, analytics, or commercialization capacity
• Experience incorporating AI or automation into product usability is a strong plus