Product Manager

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities through innovative technology. The Product Manager is responsible for the full lifecycle management of telecommunications products, driving market positioning, value proposition development, and go-to-market planning while collaborating with various departments to ensure seamless delivery of services.

Responsibilities:

• Execute product strategy aligned with corporate growth objectives
• Manage the end-to-end lifecycle of telecom products (concept, launch, growth, optimization, sunset)
• Develop product positioning, messaging, and value propositions tailored to target segments
• Lead go-to-market strategy for new product launches and feature enhancements
• Partner with Marketing to develop campaigns, sales collateral, digital content, and training materials
• Identify opportunities for new services (e.g., fiber expansion, 5G solutions, IoT, managed services)
• Coordinate with Operations to ensure readiness for product launches
• Partner with Customer Care to improve onboarding and support processes
• Collaborate with IT and billing teams for system integration and provisioning
• Track competitive offerings and market pricing dynamics
• Identify upsell and cross-sell opportunities within existing customer base
• Monitor performance metrics (gross adds, ARPU, churn, attach rates)
• Other duties as assigned

Requirements:

• 4–7 years in telecom or subscription product management
• Proven experience managing the full product lifecycle - from concept and development through launch, optimization, and sunset
• Experience launching and managing revenue-generating products
• Ability to translate technical capabilities into customer value propositions
• Demonstrated experience in product marketing and go-to-market execution
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable product strategies
• Proficiency in developing product positioning, messaging, and value propositions tailored to specific customer segments
• Excellent communication and collaboration skills, with the ability to influence stakeholders across technical and non‑technical teams
• Strong project management capabilities, including coordinating cross‑functional readiness for product launches
• High school diploma or equivalent required
• Experience in B2B telecom solutions and knowledge of regulatory and compliance frameworks in telecommunications is preferred
• Bachelor's degree in Business, Marketing, Communication, or a related field preferred
• Experience identifying and evaluating new product opportunities such as fiber expansion, wireless solutions, IoT, or managed services