Product Manager - Supplements

Fitt Insider is a specialized recruitment firm for top health and wellness companies, and they are seeking a Product Manager for an innovative gut health supplement company. The Product Lead will be responsible for owning products end-to-end, working cross-functionally to ensure products are scientifically credible, commercially successful, and compliant across markets.

Responsibilities:

• Identify new product opportunities aligned with our mission, science standards, and brand positioning
• Translate consumer insights, scientific trends, and internal strategy into a clear product roadmap
• Prioritize what to build — and what not to build — based on impact, feasibility, and focus
• Own the full lifecycle of assigned products and SKUs
• Develop detailed product briefs, including:
• Target consumer and use case
• Functional outcomes and scientific rationale
• Claims guardrails
• Target cost of goods (COGS)
• Format, flavor, and dosage constraints
• Manage internal and external formulators to deliver against product requirements
• Drive cross-functional decision-making, timelines, and trade-offs
• Own launch readiness across all functions
• Ensure formula finalization, compliant labeling, supply readiness, and accurate educational materials
• Act as the final internal approval point prior to product launch
• Serve as the primary point of coordination between formulation, supply chain, regulatory, QA, brand, and marketing teams
• Partner with supply chain and operations early to validate feasibility, cost targets, and timelines
• Work with regulatory and quality teams to ensure compliance across intended markets
• Align with brand and marketing teams on positioning, education, and launch planning
• Monitor product performance against expectations post-launch
• Partner with customer experience teams to identify issues, feedback, and opportunities
• Manage ongoing product updates, including:
• Reformulations
• Ingredient or supplier changes
• Label and claims updates
• Ensure continued regulatory compliance throughout the product lifecycle
• Manage the broader product portfolio, not only new launches
• Evaluate when to invest, refresh, extend, or sunset products
• Support geographic and channel expansion by adapting formulations, labeling, and claims as required

Requirements:

• 6–10+ years of experience in supplements, functional CPG, or a related consumer product category
• Demonstrated experience owning products end-to-end, including post-launch management
• Comfortable managing external experts (formulators, labs, consultants)
• Strong judgment, prioritization, and communication skills
• Solid understanding of cost structures, margins, and operational constraints
• Thrives in fast-growing, founder-led environments