Director of Content and Community

Skai is a rapidly growing company known for its industry-leading digital marketing software. They are seeking a Director of Content and Community to lead the evolution of their content strategy, focusing on video-first storytelling, influencer partnerships, and community activation to drive audience growth and pipeline impact.

Responsibilities:

• Own and execute a distribution-first content strategy aligned to brand authority and pipeline goals
• Turn launches, research, events, and major initiatives into multi-channel content engines across social, video, influencer, and community
• Build compounding content systems rather than one-off assets
• Own Skai’s organic social strategy and editorial calendar across priority platforms, leading our external agency
• Expand personality-led, video-first storytelling across LinkedIn, YouTube, and emerging channels
• Manage and scale 'Retail Media Thursdays,' optimizing format, reach, and pipeline contribution
• Develop recurring formats, oversee publishing cadence, and guide high-performing scripts and narratives
• Build and scale influencer and creator partnerships within adtech and commerce media
• Activate customers and partners through structured advocacy, co-marketing, and UGC programs
• Translate Skai’s proprietary data and insights into shareable, conversation-driving content
• Align content to demand generation and ABM priorities
• Support middle-of-funnel conversion and sales acceleration
• Define and track engagement, audience growth, share of voice, and pipeline contribution
• Leverage AI tools and experimentation to continuously improve performance