Marketing & Communications Manager

Amigos de las Americas (AMIGOS) is seeking a creative and hands-on Marketing & Communications Manager to lead their storytelling and digital marketing efforts. The role involves collaborating with leadership to create compelling narratives and executing campaigns across various digital platforms to enhance the organization's brand voice and mission.

Responsibilities:

• Champion the AMIGOS brand across all digital and print platforms
• Work closely with our leadership team, programs team, and fundraising staff to surface compelling stories and other content
• Turn student reflections, host family experiences, and community-led project outcomes into compelling narratives for students, parents, and educators
• Support donor cultivation and stewardship by tailoring stories for fundraising campaigns, partner communications, and stewardship touchpoints
• Help develop and execute our org-wide communications calendar, including touchpoints via social media, email, and website content
• Write and edit high-quality copy, including email campaigns, monthly newsletters, donor communications, and blog content
• Drive campaign lifecycles from initial concept and creative development through to final performance reporting
• Support basic design needs, including emails, social media graphics, flyers, and other digital materials
• Collaborate with other members of the marketing team, external consultants, and creative partners as needed
• Craft and manage social media content across various platforms (Instagram, TikTok, Facebook, LinkedIn)
• Assist with the creation of simple visual assets and short-form video content using tools like Canva
• Use data-driven insights from our social and web platforms to refine our narrative strategy
• Maintain a consistent, high-quality presence, engaging with comments and inquiries as needed
• Work closely with the Managing Director of Growth to develop and execute targeted Google and Meta ad campaigns
• Maintain our listings in key online directories, such as Go Overseas and GoAbroad.com
• Work to open additional customer acquisition channels
• Other Duties As Assigned

Requirements:

• 3-5 years of experience in marketing, content, and communications
• Experience supporting or managing content calendars and workflows
• Comfortable taking direction and confident offering new, creative ideas
• A strong storyteller and writer
• Proactive, thoughtful, and collaborative
• Organized, reliable, and able to manage multiple projects at once
• Comfortable with organizational change and evolution
• Excellent writing and editing skills and the ability to effectively tailor messaging to our targeted audiences (students, parents, educators, donors, and partners)
• Experience managing or supporting social media channels (Instagram, Facebook, LinkedIn, TikTok)
• Experience with email marketing platforms (HubSpot, Mailchimp, Ortto, etc.)
• Familiarity with design tools like Canva and/or Adobe Creative Cloud
• Analytics experience (i.e., Google Analytics, social media insights, email metrics) to inform messaging decisions
• Proven ability to work independently and communicate effectively across a distributed team using tools like Slack and Zoom
• Strong attention to detail
• Experience working in or alongside a nonprofit or mission-driven organization
• Experience in Latin American travel or community development
• Experience with WordPress and HTML/CSS
• Familiarity with SEO and AEO/GEO best practices, and how content supports discoverability and long-term visibility
• Experience translating program outcomes or impact data into compelling stories for donor or public audiences
• Comfort collaborating with development or fundraising teams on campaigns and appeals