Manager of Integrated Marketing

Momentive Software is a company that amplifies the impact of purpose-driven organizations. They are seeking a Manager of Integrated Marketing to oversee the planning, development, and execution of integrated marketing programs that drive measurable results, while ensuring collaboration across various teams.

Responsibilities:

• Develop, execute and optimize marketing programs, ensuring that team members have the tool, support, and guidance needed to succeed
• Foster cross-departmental collaboration, with Sales, Customer Success, and Product Teams, to ensure alignment of marketing initiatives with company objectives
• Develop and execute measurable demand generation strategies that align with overall business goals, driving pipeline growth and revenue generation
• Oversee and coordinate multichannel marketing campaigns, including email campaigns, drip email nurture series, and content
• Own and refine the integrated marketing strategy to improve lead quality, conversion rates, and revenue generation, while incorporating data-driven insights for optimization
• Work closely with content and design teams to create landing pages for campaign CTAs
• Work closely with the Marketing Operations team to ensure that all marketing campaigns are executed seamlessly, leveraging the full potential of the marketing tech stack
• Monitor and analyze the effectiveness of demand creation programs, identifying optimization opportunities and refining strategies based on performance data
• Provide regular updates and reports to key stakeholders, including senior leadership, on the impact of marketing campaigns
• Facilitate a marketing program retrospective following completion of each marketing program
• Other job duties as assigned by manager

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in B2B marketing programs, with 2+ years in a managerial or team lead role
• Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems
• Experience managing cross-functional teams and overseeing integrated marketing campaigns, particularly in a SaaS environment for associations and nonprofits
• Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus)
• Deep knowledge of B2B marketing principles and demand generation strategies