Marketing Communications Manager - Education and Workflow Solutions

Siemens Healthineers is a leader in medical technology, dedicated to pioneering breakthroughs in healthcare. The Marketing Communications Manager will engage with marketing teams to align initiatives with business objectives, develop and execute omnichannel campaigns, and optimize messaging for diverse audiences.

Responsibilities:

• You actively engage with Marketing teams and business lines early in the planning process, ensuring that MarCom initiatives align directly with business objectives and customer needs
• You develop and execute on agreed upon timelines and continuously optimize integrated digital, omnichannel campaigns based on data to increase customer engagement and provide Marketing Qualified Leads
• You share performance metrics as well as industry trends including recommendations with key stakeholders on a regular basis and guide decision-making
• You develop customer-centric and searchable messaging that allows quick adaptation of regulatory-approved content to different channels and audiences, ensuring consistency and relevance
• You establish a regular review process with the Marketing Manager to update and refine sales assets based on user feedback and performance metrics
• You also increase the visibility and accessibility of these assets through targeted training sessions and enhanced ONE Library categorization

Requirements:

• You hold a bachelor's degree in marketing, Communications, or a related field
• You bring over 3-5 years of B2B marketing experience, particularly in healthcare marketing communications
• You have experience in working in a highly matrixed, global organization
• You have strong operational and business acumen, with a proven ability to think outside the box
• You have a proven ability to develop strategic, successful, and customer-centric marketing initiatives, including digital and omnichannel campaigns with value-based messaging
• You can easily manage multiple projects and adapt to shifting priorities in a fast-paced environment, always meeting deadlines
• You have excellent communication skills, including copywriting
• You are a strategic thinker with a high attention to detail
• You consistently evaluate the performance and impact of channels and campaigns, driving continuous improvement for better results
• You collaborate effectively to deliver results in a timely manner