Senior Product Manager, Engagement

Ilant Health is a value-based healthcare provider focused on cardiometabolic obesity, dedicated to increasing access to treatment while reducing costs. They are seeking a Senior Product Manager to lead their Engagement vertical, responsible for transforming the Member experience and driving health improvements through digital engagement strategies.

Responsibilities:

• Define the "Engagement Loop": Develop a cohesive product strategy for increasing Daily Active Users (DAU) and program adherence. Move Members from passive enrollment to active, daily participation
• Digital-First Adherence: Build features that support clinical adherence (e.g., medication logging, weight tracking, appointment attendance) through friction-reducing design and positive reinforcement
• Gamification & Behavioral Economics: Apply behavioral science principles (nudges, streaks, rewards) to encourage healthy habit formation without trivializing the clinical journey
• Roadmap Ownership: Manage the end-to-end product lifecycle for the Member-facing app/portal. Prioritize the backlog based on business value (retention) and clinical impact
• Feature Development: Lead the discovery and delivery of key engagement features, such as smart notifications, interactive educational content, and automated "check-ins" that scale our multidisciplinary care team model
• Cross-Functional Collaboration: Partner closely with Clinical Operations, Engineering, and Design to ensure digital engagement features align with clinical protocols and safety standards
• Metric Obsession: Own the "Engagement" KPI set, including retention rates (1/3/6/12 month), session frequency, and feature adoption
• Experimentation: Run A/B tests on messaging, notification timing, and content formats to optimize the Member journey
• Outcome Correlation: Work with the Analytics team to prove the hypothesis: Does increased digital engagement lead to improved outcomes across the full spectrum of cardiometabolic diseases? Use this data to refine the product

Requirements:

• 5+ years of Product Management experience, with at least 3 years focused on consumer engagement, mobile apps, or digital health
• You understand why people stick to programs (and why they churn). You have experience building products that change behavior (e.g., fitness, diet, habit-tracking, or education apps)
• You are data-fluent and comfortable leveraging analytics platforms to derive actionable insights, identify friction points in the user journey, and uncover opportunities for growth
• You have a bias for action and are willing to go the extra mile to unblock teams and deliver value. You don't just point out problems; you roll up your sleeves to solve them, ensuring we execute with speed and quality
• You understand that cardiometabolic obesity management is a sensitive, complex journey. You build with compassion, ensuring our digital touch points feel supportive, human, and dignified, never judgmental or transactional
• Experience in digital health, specifically chronic condition management, metabolic health, or behavior change platforms is a strong plus