Smart Food Safe is a leading cloud-based software platform focused on Food Safety and Quality Management. The Sales Development Representative (SDR) will be responsible for identifying and qualifying prospective customers, engaging food safety and quality professionals, and generating qualified opportunities for the sales team.
Responsibilities:
- Lead Generation: Research and identify prospective customers within the food manufacturing industry, including multi-site producers across bakery, dairy, meat, protein, and other food sectors
- Outbound Outreach: Engage prospects via phone, email, trade shows, LinkedIn, and other channels to initiate conversations and generate interest in Smart Food Safe’s FSQM solutions
- Lead Qualification: Conduct discovery conversations to understand prospect needs, regulatory challenges, pain points, and decision-making processes related to food safety and quality management
- Sales Collaboration: Work closely with Account Executives to schedule meetings and seamlessly hand off qualified leads for deeper sales engagement
- CRM Management: Accurately log all prospect interactions, activities, and follow-up tasks in the CRM system to ensure data integrity and visibility
- Product & Market Knowledge: Develop a strong understanding of Smart Food Safe’s modules, value proposition, and the broader food safety and regulatory landscape
- Reporting & Feedback: Provide regular updates on outreach activity, lead quality, and conversion metrics to sales leadership
Requirements:
- Bachelor's degree in business, Marketing, Communications, Food Science, or a related field (or equivalent practical experience)
- 0–1 year of experience in sales, business development, customer-facing, or internship roles (B2B SaaS exposure is a plus)
- Strong research and organizational skills to identify and prioritize target accounts
- Excellent verbal and written communication skills
- Comfortable initiating conversations and building rapport with professionals
- High level of persistence, resilience, and willingness to learn
- Self-motivated, goal-oriented, and able to work both independently and collaboratively
- Familiarity with CRM systems is an advantage, but not required
- Interest or basic knowledge of food safety, quality systems, or regulatory frameworks (HACCP, SQF, BRCGS, FDA, USDA, etc.)
- Exposure to SaaS, technology sales, or compliance-driven industries
- Data-driven mindset with the ability to learn from performance metrics
- Strong copywriting skills to craft clear, compelling outreach messages that simplify complex FSQM concepts