Senior Marketing Media Analyst

Ramp is building the smart infrastructure for finance teams, and they are seeking a Senior Marketing Media Analyst to enhance brand awareness through various media channels. This role will involve data analysis, strategic recommendations, and working closely with the marketing team to drive customer growth.

Responsibilities:

• Find “alpha” in a competitive environment: the under-priced assets which deliver higher impact for lower costs than the traditional media buys which everyone knows about
• Deliver strategic frameworks which inform how we allocate marketing budget among brand marketing channels, and within them
• Recommend experiments for unconventional brand marketing channels / creative strategies and work with the team to execute on those experiments
• Design a measurement framework for the effectiveness of each placement / media buy, and work with the marketing technology team to implement and monitor it on a regular basis

Requirements:

• You're a master with data analysis and have an exceptional ability to draw key insights from both quantitative and qualitative data
• You have a 'get things done' mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy
• You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based
• You like to build - you enjoy the process of going from problem to solution regardless of the medium
• You are passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach our customers at the right time with the right message
• You have a team-first mentality and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals
• Experience in high-growth startups