Growth Marketing Specialist II

VertexOne is a recognized leader in SaaS platforms for utilities across North America. The Growth Marketing Specialist II role focuses on scaling the digital demand engine and driving measurable pipeline impact through multi-channel campaigns, optimization, and data-informed strategies.

Responsibilities:

• Build and launch campaigns across email, paid media, retargeting, and web
• Develop landing pages, forms, and conversion paths aligned to campaign goals
• Partner with Product Marketing to translate messaging into effective digital programs
• Execute A/B testing to continuously improve performance
• Own day-to-day website performance within the CMS, including updates, conversion optimization, and experience improvements
• Optimize user journeys to improve engagement and conversion rates
• Support SEO implementation through on-page best practices (in partnership with the Content team)
• Monitor site health and recommend enhancements
• Execute nurture programs and automated workflows in HubSpot
• Support audience segmentation and targeting
• Partner with Sales to ensure strong lead flow and handoff
• Track campaign performance and build recurring reports
• Analyze funnel metrics and provide recommendations
• Maintain accurate tagging, attribution, and campaign structure

Requirements:

• 4–7 years of experience in growth, demand generation, or digital marketing within B2B SaaS or a related industry
• Hands-on experience with marketing automation platforms (HubSpot strongly preferred)
• Hands-on experience managing websites within a CMS such as HubSpot or WordPress, including page creation, updates, and optimization
• Comfort conducting website audits to identify opportunities for improving UX, conversion paths, SEO performance, and overall site health
• Familiarity with Salesforce and digital analytics tools
• Strong understanding of CRO, landing page strategy, and email performance
• Comfort managing multiple campaigns simultaneously
• Analytical mindset with a bias toward action