Content Marketing Strategist

ServiceTrade is a software platform for commercial mechanical and fire contractors, helping them improve service operations and grow customer loyalty. The Content Marketing Strategist will lead the development of customer-focused content, manage content workflows, and optimize content strategies using AI to enhance marketing campaigns and drive audience growth.

Responsibilities:

• Lead and evolve the company’s content strategy across the full funnel, aligning brand narrative, demand generation priorities, and product positioning to drive audience growth and pipeline impact
• Lead and evolve the content systems and workflows that power ServiceTrade’s marketing content
• Design scalable content pipelines that break content creation into repeatable, modular steps supported by automation and AI
• Build and maintain content templates, prompt libraries, and structured workflows for campaigns, customer stories, and marketing programs
• Maintain the content roadmap, editorial infrastructure, and organization-wide libraries that supports campaign priorities and strategic initiatives
• Establish governance standards, workflows, and quality benchmarks to ensure outputs remain accurate and on-brand
• Continuously optimize workflows, templates, and automation to improve speed, scale, and effectiveness
• Design scalable frameworks for capturing, structuring, and repurposing customer stories across channels
• Partner with Customer Success, Sales, and Product to identify strong customer story opportunities aligned with business priorities
• Build templates and processes that turn interviews, case studies, and testimonials into multi-format content assets
• Enable teams to efficiently transform customer insights into blogs, social posts, campaign assets, and sales materials
• Build the systems that enable campaign content to be created, adapted, and distributed efficiently across channels
• Translate campaign objectives into scalable content frameworks that support blogs, guides, video, social, and digital assets
• Support distribution and engagement across always-on owned channels (servicetrade.com, blog, YouTube, and social platforms)
• Collaborate with Demand Generation and Brand teams to ensure content systems align with campaign goals and messaging
• Identify opportunities to improve content velocity and scale through automation and structured workflows
• Design workflows that allow marketing teams to repurpose and distribute campaign content across owned channels
• Collaborate with Marketing Operations to define KPIs and measurement frameworks for content effectiveness and regularly report on impact
• Maintain systems that ensure brand voice, tone, and messaging remain consistent across all generated content
• Partner with Product Marketing to ensure product messaging is embedded into content frameworks and templates
• Develop guardrails and review processes that maintain clarity, accuracy, and brand alignment
• Serve as a steward of the company’s content architecture and narrative consistency
• Design systems that support scalable content publishing and updates on servicetrade.com and other owned platforms
• Maintain structured content models that support reuse, AEO/SEO performance, and discoverability
• Collaborate with Web, AEO/SEO, and Design partners to improve content performance and user experience
• Ensure content systems support consistent storytelling across web, social, and campaign channels
• Help shape the content experience and discoverability strategy across web and organic channels

Requirements:

• 5+ years of experience in content marketing, content strategy, or a related B2B marketing role
• Demonstrated ability to develop compelling customer stories, case studies, and narrative-driven marketing content
• Strong writing and editing skills with the ability to communicate complex ideas clearly and simply
• Experience supporting integrated marketing campaigns with content across multiple formats and channels (blog, web, social, guides, video, sales enablement)
• Experience designing and managing editorial calendars, content roadmaps, or structured content libraries
• Experience using AI tools to support research, drafting, editing, and content optimization
• Ability to design repeatable content workflows, templates, and frameworks that improve content efficiency and scalability
• Strong collaboration skills and experience working cross-functionally with demand generation, product marketing, customer success, sales, and marketing operations
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Experience analyzing content performance and using data to improve content effectiveness and audience engagement
• Experience in B2B SaaS, field service software, or technology marketing
• Experience designing AI-assisted content workflows, prompt libraries, or automated content pipelines
• Familiarity with SEO/AEO best practices and content discoverability strategies
• Experience working with CMS platforms and structured web content systems
• Experience using marketing automation, analytics, or content performance tools
• Experience translating long-form content or customer insights into multi-channel campaign assets
• Comfort experimenting with new tools and approaches to improve marketing content speed, scale, and impact