Vice President of Product Marketing

Workiva is the trusted data platform for the modern CFO, seeking a Vice President of Product Marketing to define and communicate the transformative value of its platform. This role involves leading a global team of product marketers, shaping market narratives, and driving go-to-market strategies to enhance revenue growth and product visibility.

Responsibilities:

• Define and communicate Workiva’s differentiated value proposition across our platform, products, and solutions
• Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate
• Craft compelling positioning and messaging that resonates with enterprise buyers and clearly differentiates Workiva in competitive markets
• Lead, inspire, and develop a global team of 20–25 product marketing professionals
• Build a culture of strategic thinking, collaboration, and high performance
• Recruit, mentor, and develop exceptional product marketing talent, helping the team grow in influence and impact across the company
• Own product marketing strategy across Workiva’s portfolio of solutions
• Partner closely with product management to translate innovation into compelling launches, narratives, and market momentum
• Ensure our go-to-market strategy connects product innovation with the buyers who need it most
• Arm the global sales organization with the insights, messaging, and tools needed to build pipeline and close deals
• Deliver world-class sales enablement, including playbooks, competitive intelligence, buyer insights, and differentiated value frameworks
• Partner closely with revenue leadership to improve win rates and accelerate growth
• Operate at the nexus of product, marketing, and sales, ensuring alignment from product strategy through market execution
• Collaborate with demand generation, brand, content, and field marketing to ensure Workiva’s product story reaches and resonates with the right audiences
• Bring deep customer and market insight back into product strategy to help shape the future of the platform

Requirements:

• 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies
• A proven track record of leading and scaling high-performing product marketing teams (20+ people) and a passion for building and developing talent
• Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging
• Experience translating complex technology and platform innovation into compelling customer value
• Strong partnership skills across product management, marketing, and sales leadership
• Demonstrated success driving sales enablement and revenue impact
• Exceptional communication and storytelling skills