Digital Marketing & Social Media Coordinator

The University of Georgia, a leading public university, is seeking a Digital Marketing & Social Media Coordinator to enhance the visibility of the College of Agricultural and Environmental Sciences (CAES). This role involves creating digital marketing campaigns, managing social media content, and analyzing performance metrics to drive engagement and promote the college's initiatives.

Responsibilities:

• Plan, create, and deliver digital marketing campaigns — including web properties, paid search campaigns, email newsletters, etc. — that drive digital engagement, strengthen brand visibility, and promote CAES research, instruction, and Extension
• Implement search and generative engine optimization best practices to ensure CAES content is easily discoverable, competitively positioned, and aligned with evolving search behaviors
• Develop and deliver engaging internal and external newsletters, maintaining audience lists, tracking performance, and implementing improvements for enhanced content distribution
• Partner with OMC creative and editorial units to support the production of visual and written content that will resonate with modern digital audiences
• Write, edit, and adapt content for web, social media, email, and other digital channels with a focus on clarity, accessibility, and performance
• Support strategic campaign initiatives by identifying organic and paid promotion opportunities and assisting with content creation, coordination, and reporting
• Assist the Digital Marketing and Social Media Manager with campaign budget management, including tracking expenses, organizing receipts, and supporting the business manager with accounting processes
• Create and capture engaging social media content for flagship CAES and UGA Extension social media channels under the supervision of the Digital Marketing and Social Media Manager
• Test and evaluate content formats — such as infographics, short-form videos, carousels, and interactive storytelling — to optimize engagement and expand reach
• Provide on-site social media coverage of campus events and other storytelling opportunities
• Create and distribute social media toolkits to support college-wide and UGA Extension content needs
• Assist OIT in coordinating efforts with UGA Extension Canva Ambassadors
• Support paid social media campaigns for programs, initiatives, and events under the supervision of the Digital Marketing and Social Media Manager
• Assist in establishing benchmarks and defining KPIs that reflect CAES’s impact across instruction, research, and Extension
• Monitor, analyze, and report on key performance metrics to improve engagement and optimize ROI, using data insights to inform strategic adjustments
• Produce clear, actionable reports, including quarterly updates, annual summaries, leadership impact reports, and stakeholder reports to demonstrate the effectiveness of marketing efforts
• Translate content performance data into insights that guide content planning, format experimentation, and distribution strategy, and communicate findings to internal and external stakeholders as needed
• Create and deliver training to CAES and UGA Extension faculty and staff, as well as other OMC team members, on digital marketing, search engine optimization, content creation, and social media best practices as necessary
• Research emerging trends in search and generative engine optimization, social media and higher education marketing, as well as best practices in digital marketing and digital accessibility, recommending and implementing innovative strategies to enhance online engagement
• Represent OMC on college- and campus-wide committees as needed
• Perform additional duties on various other digital marketing projects as assigned