Head of Product Marketing

Vercel is a company that provides developers with the tools and cloud infrastructure to build and secure a faster web. They are seeking a Head of Product Marketing to develop and execute comprehensive marketing strategies for their products, targeting large-scale enterprises and ensuring clear communication of technical features and value propositions.

Responsibilities:

• Develop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev
• Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers
• Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments
• Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers
• Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities
• Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customers
• Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business value
• Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel's platform among large organizations
• Lead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presented
• Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospects
• Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development
• Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives
• Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offerings