Product Marketing Lead

Ninety is the leading EOS® software trusted by 18,000+ companies to help business owners run stronger businesses and grow valuations. The Product Marketing Lead will own messaging and positioning, drive product launches, and build lifecycle campaigns to improve customer engagement and conversion rates.

Responsibilities:

• Messaging and positioning: clarify the story, align stakeholders, and make it show up consistently in the product and market
• Launches: plan and drive execution with cross-functional partners, keep timelines real, and make launches land
• Lifecycle growth: build and run campaigns for trial users and customers tied to clear performance goals
• Sales enablement: build and maintain the core enablement kit (talk tracks, positioning, objection handling, competitive context, and simple assets) so Sales and CS can execute consistently
• Customer insights: research, synthesize, and turn learnings into decisions and action
• Measurement and optimization: set clear success metrics, partner with RevOps on reporting, and iterate fast based on performance data

Requirements:

• Built or materially leveled up PMM in a lean B2B SaaS environment (you've helped create the motion, not just operate inside one)
• Led launches end-to-end with cross-functional stakeholders and clear success metrics
• Owned messaging work that changed market understanding and improved GTM effectiveness
• Run or co-owned initiatives tied to lifecycle/growth motions tied to conversion, expansion, and/or retention
• Worked in a world with PLG + SLG, ideally selling to SMBs (not enterprise)
• Comfortable moving with imperfect data, learning fast, and iterating
• Willing to get tactical when needed (including working directly in tools like Gainsight or HubSpot) while keeping the work focused and easy for partners to execute