Product Marketing Director

Agentio is a company focused on transforming the digital ad ecosystem by enabling marketers to buy creator led ads efficiently. The Product Marketing Director will play a key role in translating product value into actionable messaging, driving adoption, and building the product marketing function at a high-growth startup.

Responsibilities:

• Develop and deliver messaging, positioning, and materials quickly—turning ideas into actionable assets in days, not weeks
• Own weekly product rollouts and updates, driving excitement and adoption through clear and compelling communication
• Actively test and iterate on messaging, adapting based on feedback and results to ensure we’re always hitting the mark
• Deeply understand our customers and prospects, turning you into the team’s platform and industry expert
• Simplify complex product functionality into concise, value-driven messaging for both brands and creators
• Use data, customer feedback, and team input to uncover trends and opportunities, crafting compelling stories that resonate with users and prospects
• Create strategic messaging frameworks—including use cases, personas, and customer stories—to support go-to-market activities across pitch decks, product features, external comms, our website, and PR
• Plan and execute product launches quickly and precisely, ensuring seamless cross-functional coordination
• Collaborate with Product and Sales to deliver messaging and materials that align with evolving priorities
• Act as the voice of the product, ensuring all stakeholders stay aligned and informed
• Work with the CEO and CTO to define success metrics for each rollout and measure adoption to continuously improve
• Partner closely with Product, Sales, Customer Success, and Operations to ensure alignment across teams
• Bring a scrappy, ownership mentality to create processes, generate new ideas, and drive measurable outcomes
• Facilitate clear communication channels between teams, fostering collaboration and minimizing roadblocks