Conair, part of PiovanGroup, is a leading producer of auxiliary equipment for plastics processing. The Business Development Representative will focus on increasing sales of aftermarket services through customer engagement, lead development, and sales support, while achieving quotas and maintaining relationships with customers.
Responsibilities:
- Identify potential customers and new opportunities for aftermarket services
- Make proactive outbound calls and emails to support sales campaigns and generate qualified leads
- Assist in educating customers on the value of service contracts, preventive maintenance, and other Customer Care offerings
- Build and maintain positive relationships with customer personnel involved in equipment operation and maintenance
- Support the sales cycle by gathering customer requirements, documenting needs, and preparing handoffs to Business Development Managers
- Maintain accurate records of interactions, opportunities, and activities in CRM systems
- Help coordinate bundling, upsell opportunities, and follow-up actions as directed
- Participate in forecasting activities by tracking trends and reporting feedback from the field
- Assist with the execution of sales and marketing campaigns for aftermarket products
- Support trade shows, conferences, and customer events—including preparing materials and answering basic inquiries
- Collaborate with internal departments to help structure and implement customer care offerings
- Analyze customer feedback and sales data to identify potential opportunities
- Understand customer pain points and communicate them internally to help refine value-added solutions
- Learn and apply consultative selling techniques to address business challenges for customers
Requirements:
- Degree in Business Administration, Engineering/Technology, or related field; OR 2+ years of relevant work experience in sales, customer service, or industrial environments
- Interest in growing into a Business Development Manager role
- Strong communication skills—both verbal and written
- Demonstrated ability to build rapport and maintain relationships
- Foundational understanding of sales processes; experience with CRM tools preferred
- Ability to listen effectively, ask qualifying questions, and identify customer needs
- Basic technical aptitude and willingness to learn industrial equipment solutions
- Strong organization skills, attention to detail, and ability to manage multiple priorities
- Self-motivated with a strong sense of urgency and follow-through
- Ability to work cooperatively with cross-functional teams over time
- Experience in industrial manufacturing or technical product environments
- Prior exposure to subscription services, support contracts, or aftermarket sales
- Experience with Salesforce or equivalent CRM
- Experience with SAP or equivalent ERP