Sales Application Engineer - Electrical Utility Automation

NovaTech Automation is a company that specializes in automation solutions for electric utilities. They are seeking a Sales Application Engineer who will support sales and marketing efforts by combining technical expertise with customer communication to help clients understand and implement NovaTech solutions.

Responsibilities:

• Understand the capability and application of NovaTech products including Orion, Bitronics, Kronos, and Hermes
• Review product and application documentation to support proposals, demonstrations, and customer needs
• Provide technical guidance to customers regarding integration, configuration, and troubleshooting
• Support field sales teams with product demonstrations, presentations, and trade show participation
• Collaborate on RFIs/RFPs by providing technical responses, pricing support, and application guidance
• Deliver technical content for marketing materials, proposals, and customer system designs
• Consult with customers on technical issues related to substation automation, communication protocols, and utility OT systems
• Develop and deliver customer training focused on NovaTech products, system integration, and best practices
• Address customer questions through live chat, testing, troubleshooting, and field‑based interactions
• Work closely with Engineering, Product Management, and Marketing to ensure accurate and aligned messaging
• Provide feedback from the field to support product development and continuous improvement
• Represent NovaTech’s core values—Service, Innovation, Integrity, and Teamwork—in all customer interactions

Requirements:

• Bachelor's degree in engineering, Information Technology, Computer Science, or equivalent experience
• Minimum four years' experience of electric utility automation, substation engineering, SCADA/RTU integration, OT networking, or protection & control systems
• Strong analytical, diagnostic, and system-level problem-solving abilities
• Ability to communicate complex concepts clearly to technical and non‑technical audiences
• Demonstrated customer‑first mindset with strong interpersonal skills
• Hands-on experience configuring, testing, or commissioning IEDs (RTUs, relays, automation controllers, meters) in utility environment
• Strong knowledge of SCADA protocols such as DNP3, Modbus, and IEC‑61850
• Understanding of substation architecture, networking, and communications
• Programming experience in Lua, Python, or C/C++
• Knowledge of Linux systems
• Familiarity with OT, protection & control, microgrid systems, renewable energy, or energy management
• Familiarity with IT security best practices
• Experience managing RADIUS systems for identity management
• Working knowledge of databases