Adswerve is an award-winning data, media and tech consultancy and a leading Google and Adobe partner. The Senior MarTech Engineer will lead the design and implementation of Adobe Web/Mobile SDK and Customer Journey Analytics, providing direction for data collection and solution architecture for clients.
Responsibilities:
- Lead the end-to-end solution design process and implementation of AEP and CJA using Adobe Data Collection (Tags), Experience Data Model (XDM), and source connectors for both Web and mobile applications
- Conduct audits and assessments of existing Adobe Data Collection (Tags), AEP and CJA implementations, providing best practice recommendations
- Collaborate with Data Architects to integrate other data sets within AEP and CJA
- Simplify complex technical concepts and educate team members and clients in a clear, approachable way
- Create AEP Schemas and datasets
- Setup and configure Adobe Customer Journey Analytics (CJA) connections, data views, components, derived fields and Workspaces
- Contribute to internal knowledge sharing and mentor junior engineers in best practices around requirements gathering, solution design, AEP XDM schema design and Adobe Web/Mobile SDK implementation
- Stay current on the latest Adobe Experience Platform features and data engineering trends to inform client strategies
Requirements:
- Bachelor's degree in Computer Science, Data Engineering, Information Systems, or related field (or equivalent experience)
- 5+ years of experience in analytics solution design and implementation for both Web and mobile applications
- Hands-on expertise in Adobe Data Collection (Tags)/Web SDK, Adobe Experience Platform (AEP), XDM schema design, AEP data prep and Customer Journey Analytics (CJA)
- Strong proficiency in JavaScript
- Strong communication skills with the ability to lead technical conversations and present to both technical and non-technical audiences
- Real-Time CDP, Journey Optimizer, Adobe Target or similar tools is a big plus
- Understanding of Adobe Experience Platform integrations (e.g., Adobe Analytics, Target, Campaign, other source connectors) is a plus
- Certifications or coursework in Adobe CJA/AEP are a plus