Staff Product Designer

Babylist is the leading registry, e-commerce, and content platform for growing families. As the Staff Product Designer for Registry, you'll lead the design vision for Babylist's foundational product, shaping the end-to-end experience for millions of expecting parents using the registry.

Responsibilities:

• Lead the design direction for registry — from product discovery to registry creation to gift fulfillment — setting the bar for Babylist's core product experience
• Identify friction points in the registry journey and design solutions that make the experience more intuitive, joyful, and efficient for both registrants and gift givers
• Partner with product and engineering leadership to shape the long-term vision for registry, including where AI-powered guidance and automation can meaningfully improve the experience
• Design and prototype new interaction models that help parents discover the right products, simplify decisions, and build their registry with greater confidence
• Help define new ways of working as design, product, and engineering transition to co-building with AI — establishing rituals, tools, and patterns the broader team can adopt
• Raise the bar for design quality and velocity at Babylist by sharing tools, practices, and prototyping approaches that help teams learn faster and ship better experiences

Requirements:

• 8+ years of product design experience (or a portfolio that demonstrates equivalent depth) with shipped work across web and mobile platforms
• A builder who prototypes fast — you're fluent in Figma and comfortable using AI-assisted design tools, code-based prototyping, or agentic workflows to bring concepts to life before specs are finalized
• Strong visual and interaction design skills with a track record of crafting intuitive user journeys that simplify complex decisions
• Comfortable operating in ambiguity — you can take early, loosely defined product ideas and translate them into clear experiences and interaction models
• Deeply user-connected — you create fast feedback loops through user testing, direct interaction, and scrappy methods like spinning up real user groups in Slack to get signal quickly
• Self-directed but collaborative — you advocate for the best user experience while receiving feedback constructively and moving the work forward
• Genuinely excited about how AI is changing product design and user experiences — both as a tool in your workflow and as a capability embedded in the products you're designing
• Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations — you embrace technology to enhance your work while keeping people at the center