Product Marketing Specialist - Market & Competitive Intelligence

Meltwater is a fast-growing global company looking for a Product Marketing Specialist - Market & Competitive Intelligence. This role involves delivering competitive intelligence, market insights, and messaging to enhance product positioning and sales effectiveness while collaborating with various teams to ensure alignment and effective communication of Meltwater's value.

Responsibilities:

• Track top-tier and trade news impacting Meltwater, key competitors, and the broader market, and communicate through Slack, email, and monthly newsletters
• Develop and maintain competitive assets—including battle cards, research briefs, and presentations and support sales and product team requests for competitive insights
• Support M&CI Manager with regular briefings and inquiries with industry analysts and assist with analyst research evaluations as needed
• Incorporate competitive insights into product messaging and communicate product updates that clearly articulate customer value
• Manage and maintain sales and marketing assets that support revenue generation across prospects and existing customers
• Partner with the global Product Marketing team and stakeholders across product, sales, customer success, UX, partnerships, marketing, and engineering to ensure alignment

Requirements:

• 2-5 years of Product Marketing experience, ideally within a SaaS environment or an agency setting
• A bachelor's degree is required, and in Marketing, Business, Communications, or a related field is a plus
• Strong analytical and strategic thinking abilities
• Organizational skills to manage multiple projects and deliverables
• Excellent written and verbal communication skills
• Enthusiasm for working in a fast-paced, dynamic environment with strong time management and prioritization skills
• Comfortable presenting to internal and external audiences
• Ability to work collaboratively across teams and manage multiple projects simultaneously
• Deep understanding of the SaaS industry, market trends, and customer needs
• Understanding of trends and technologies shaping the Marketing, PR, Communications, and Social Media landscapes
• Preference given to those with an understanding of general Product Marketing pillars of work, including: GTM, Messaging, Sales Enablement, Market & Competitive Intelligence, and Analyst Relations
• Experience in public relations, communications, or analyst relations is a plus, but not required
• Familiarity with key industry focus areas, including Social Listening & Monitoring, Influencer Marketing & Campaign Measurement, Media Intelligence, Consumer Intelligence, Artificial Intelligence (AI), and its application in Public Relations and Marketing
• Experience with tools such as SalesHood, Gong, ChatGPT, Claude, Pendo, Intercom, ProductBoard, Salesforce, Totango, Asana, Marketo, Wistia, Loom, Miro, Frame.io, and Camtasia is advantageous