Principal Product Manager-Marketplace

HealthEquity is on a mission to save and improve lives by empowering healthcare consumers. They are seeking a Principal Product Manager to lead the member commerce experience for HealthEquity Marketplace, focusing on building and scaling the demand side of the platform. This role involves defining the member journey, establishing interaction patterns, and owning performance metrics across the marketplace funnel.

Responsibilities:

• Own the end-to-end member commerce experience and journey
• Define the member journey from intent elevation to discovery and purchase
• Design the evaluation and purchase flows that support Marketplace offering models
• Establish the interaction patterns and experience standards
• Own conversion rate, member satisfaction, and overall usability as success metrics
• Convert low-intent account activity into commerce engagement
• Create the intent layer that elevates everyday account activities, like balance checks, transaction reviews, and claims, to higher intent health purchasing opportunities
• Design discovery experiences that help members find relevant programs, services, and products at the right moment
• Translate the Marketplace offering portfolio into clear, intuitive discovery paths that remain simple and relevant as the catalog grows
• Own performance across the full Marketplace member funnel
• Define measurement frameworks across discovery, evaluation, purchase, and repeat engagement
• Establish instrumentation and analytics standards across the commerce funnel
• Drive a high-frequency experimentation roadmap across discovery, conversion, and retention surfaces
• Translate funnel data into clear product priorities and roadmap decisions
• Define and run the operating model for Marketplace commerce
• Establish product processes and working rhythms across Product, Engineering, Design, Marketing, and other partner teams
• Lead launch coordination for new Marketplace capabilities and offerings
• Ensure teams can move quickly while maintaining clarity, quality, and accountability as Marketplace scales

Requirements:

• 8+ years of product management experience with significant depth in consumer commerce, ecommerce platforms, or marketplace platforms
• Demonstrated experience building or scaling a direct-to-consumer commerce product from an early state, including the foundational decisions that shaped how it scaled
• Direct experience building or operating within a managed marketplace where multiple partner offerings are presented within a unified commerce experience
• Experience designing and launching consumer-facing commerce flows including discovery, evaluation, and checkout
• Strong product judgment combined with analytical rigor: you articulate what a great experience looks like, feels like, and the measurements to validate it
• Mobile-first instincts: you design for tap targets, app-based flows, and mobile responsiveness as the default
• Fluency with AI-assisted prototyping and design tools to compress the cycle from idea to testable hypothesis
• Ability to lead complex cross-functional initiatives across Engineering, Design, Marketing, GTM, and partner teams without direct authority
• Comfort in regulated environments where eligibility rules and compliance requirements shape what can be built and how it is communicated
• Experience building or scaling consumer commerce products in health, wellness, digital health, or healthcare services
• Familiarity with HSA and FSA eligibility requirements and how they influence consumer purchase experience design
• Experience building recommendation or contextual discovery systems within consumer commerce products
• Background in subscription retention, including the post-enrollment product decisions that drive renewal