Director of Product Management – Digital Marketing & Automotive Insights - Remote

Experian is a global data and technology company, powering opportunities for people and businesses around the world. They are seeking an experienced Director of Product to lead the execution of data-driven marketing products focused on automotive insights and digital marketing solutions.

Responsibilities:

• Partner with Marketing Business GM to define and lead the strategic product roadmap for automotive marketing analytics, loyalty studies, and digital marketing audience generating products
• Identify market opportunities and emerging trends across automotive, consumer behavior, and performance marketing
• Develop long-term product vision aligned with our goals and revenue targets
• Lead end-to-end‑ product lifecycle: discovery, requirements, prioritization, develop, launch, and iteration
• Collaborate with engineering, data science, analytics, UX, and marketing teams to deliver high performing‑, scalable products
• Ensure product solutions incorporate accurate automotive data, segmentation models, loyalty measurement methodologies, omnichannel audience activation workflows and measurements
• Work with automotive OEMs, dealerships, digital marketing agencies, and enterprise accounts to understand needs and use cases
• Represent the product suite externally through customer meetings, industry events, and solution demos
• Translate customer feedback into applicable product requirements
• Mentor product managers and foster a culture of innovation and data driven decision-making
• Partner with Technology, Sales, Operations, and Marketing to lead product adoption, go to‑ ‑market strategies, and training
• Align teams around KPIs such as revenue growth, customer retention, product engagement, and market expansion

Requirements:

• 10+ years of experience in product management, with at least 5 years in a leadership role
• Experience in the automotive industry (OEM, dealership, aftermarket, auto data, or related fields)
• Experience with digital marketing, including AdTech, martech, audience segmentation, DSPs, CDPs, and media activation
• Experience building data, analytics, or research products (automotive statistics, loyalty metrics, consumer insights)
• Experience in defining product requirements, mapping customer journeys, and managing complex technical roadmaps
• Experience translating technical concepts to non-technical audiences
• Experience collaborating with engineering, analytics, and data science teams
• Experience with automotive loyalty modeling, retention and conquest analysis, and market share measurement
• Knowledge of privacy regulations (GDPR, CCPA, DPPA) and compliant audience data workflows
• Background working with APIs, identity resolution, location data, or large-scale consumer datasets
• MBA or advanced degree related to business, marketing, or data analytics