Chainalysis is dedicated to building trust in blockchains, and they are seeking a Product Marketing Associate to bridge the gap between product innovations and customer needs. The role involves crafting compelling narratives, creating sales enablement materials, and collaborating with the marketing team to drive demand generation.
Responsibilities:
- Develop clear, compelling messaging and positioning that differentiates Chainalysis products in a crowded market
- Create high-impact sales enablement materials (pitch decks, one-pagers, case studies, and talk tracks) that help our Account Executives and Customer Success teams win
- Partner with the broader Marketing team to fuel demand generation campaigns with content that drives top-of-funnel interest and mid-funnel conversion
- Act as a strategic partner to Product Management, providing feedback from the field to help shape the product roadmap
Requirements:
- 2+ years of experience in Product Marketing, preferably within SaaS, Fintech, or Cybersecurity
- A Storyteller First: You have a proven ability to create 'product-to-customer' narratives
- You can take a complex technical update and explain how it solves a specific user's problem
- Execution Powerhouse: You are comfortable managing multiple projects simultaneously, from small feature updates to major platform launches
- Analytical Mindset: You use data to back up your narrative
- You're comfortable looking at win/loss data, usage metrics, and market trends to inform your strategy
- Crypto Curiosity: You don't need to be a blockchain expert on day one, but you must have a deep desire to learn the nuances of the crypto-economy and the regulatory landscape
- Exceptional Communication: Whether it's a 10-word headline or a 10-page white paper, your writing is clear, concise, and persuasive
- Experience in a high-growth startup environment
- Familiarity with tools like Salesforce, Highspot, or Gong
- Knowledge of the public sector (government/law enforcement) or financial compliance industries