Dada Consultants is a fast-growing AI startup building a next-generation video creation platform for businesses worldwide. They are seeking a Senior Product Marketing Manager to lead product positioning and market strategy globally, with a focus on the US and European markets, while managing content and brand messaging across various platforms.
Responsibilities:
- Own global social & content strategy
- Manage and grow content across YouTube, Instagram, LinkedIn, and X
- YouTube: Create tutorials and use-case driven content that makes the product feel intuitive and powerful
- Instagram: Develop visually compelling short-form content
- LinkedIn: Build narrative through case studies, POVs, and thought leadership
- Identify what resonates with US/EU audiences and scale what works
- Drive product storytelling & PLG
- Translate product features into clear, compelling messaging
- Write high-quality, natural English copy for a global audience
- Partner closely with product on launches, positioning, and iteration
- Use user feedback and data to continuously refine messaging and go-to-market approach
- Own brand quality and consistency
- Ensure everything shipped externally meets a high bar for quality and consistency
- Partner with design and product teams to build a cohesive visual identity
- Maintain a strong standard for how the brand looks and feels across all touchpoints
Requirements:
- Strong understanding of global audiences (especially US/EU)
- You have a good feel for internet culture, creator ecosystems, and platform dynamics
- Strong creative judgment
- You know what looks and feels premium vs. average
- Experience with PLG / SaaS / AI products
- Ideally in B2B SaaS, AI tools, or creator platforms
- Excellent English communication skills
- You can write clearly and naturally for an international audience
- Builder mindset
- Comfortable with ambiguity, fast-paced environments, and figuring things out from scratch
- Bonus if you have experience with video or creative production