Vice President of Global Product Advocacy & Market Engagement | SaaS | Remote | 50% to 75% Travel

Ellucian is a global market leader in education technology, partnering with over 2,800 customers across 50 countries to enhance student success. They are seeking a Vice President of Global Product Advocacy & Market Engagement to lead the communication of their product vision and drive advocacy for emerging solutions, ensuring consistent messaging across regions and audiences.

Responsibilities:

• Tell the product story across regions: Operationalize a global evangelism cadence that ensures Solutions Marketing narratives are delivered consistently across geographies, segments, and audiences, with appropriate regional adaptation
• Amplify Ellucian innovation and product vision: Lead thought leadership, executive presentations, keynotes, event strategy, and customer executive briefings that bring product strategy to life and build confidence in Ellucian’s roadmap and outcomes
• Drive advocacy and momentum for emerging solutions: Build and scale advocacy motions including customer champions, practitioner communities, partner amplification, and outcome stories that validate product impact and accelerate adoption
• Build and orchestrate a bench of elite storytellers: Identify, develop, and coordinate product storytellers across Product, Engineering, Services, Customer Success, and regional GTM teams, improving narrative fluency, executive readiness, and delivery quality
• Activate Solutions Marketing messaging through market-ready assets: Partner with Solutions Marketing to translate messaging into high-impact evangelism content such as executive scripts, demo narratives, talk tracks, event programming, and reusable storytelling kits for regional teams
• Create a feedback loop to refine and validate key messages: Establish mechanisms to capture field insights such as objections, competitive signals, win and loss themes, and regional nuance, and return structured feedback to Solutions Marketing and Product to improve narrative deployment and readiness
• Extend reach into strategic growth regions: Partner with regional leaders to increase visibility and credibility in areas prioritized for global growth through targeted forums, communities, and institutional engagement

Requirements:

• 15+ years of progressive experience across product evangelism, product marketing, go-to-market, strategy, communications, developer relations, or related market-facing leadership in enterprise software or SaaS, including 7+ years leading teams and leaders
• Proven ability to operate at the executive leadership level in a matrixed organization, aligning senior stakeholders across Product, Engineering, Marketing, Sales, and Customer Success
• Demonstrated excellence in building operating cadences, planning rhythms, and measurable program execution across a global footprint
• Recognized executive presence and credibility as a public-facing spokesperson, comfortable in high-stakes forums including keynotes, customer executive briefings, analyst briefings, media opportunities, and partner events
• Track record of developing thought leadership programs that drive market awareness, category understanding, and adoption momentum
• Demonstrated ability to activate and scale messaging owned by Solutions Marketing by translating it into compelling stories, presentations, demos, event programming, and executive scripts that land with specific audiences
• Strong editorial judgment and coaching capability to drive message discipline across a broad bench of storytellers and executives, ensuring consistency without owning the core messaging function
• Experience building advocacy engines, including customer champions, reference motions, practitioner communities, and scalable engagement programs that create authentic proof and amplification
• Ability to define and run metrics-driven programs that demonstrate impact, reach, engagement, and downstream influence on pipeline, adoption, and retention
• Demonstrated success partnering with Solutions Marketing, Sales Enablement, and regional GTM leaders to drive field readiness and adoption through repeatable processes, not one-off efforts
• Strong ability to synthesize market signals, win and loss insights, objections, and regional nuance into actionable feedback that improves messaging deployment, enablement effectiveness, and product-market fit
• Proven experience hiring, coaching, and scaling high-performing teams across geographies, including program leads and senior storytellers, with a culture of accountability and cross-functional collaboration
• Willingness to travel for major customer engagements, strategic events, and regional alignment