Lead Product Manager – Growth (D2C)

Scopely is a leading video game and global interactive entertainment company seeking a Lead Product Manager – Growth (D2C) to join their Direct-to-Consumer team. The role involves owning and scaling top-of-funnel growth for Scopely’s D2C ecosystem, driving player adoption through data-driven initiatives and collaboration with cross-functional teams.

Responsibilities:

• Collect insights across a wide variety of quantitative and qualitative streams and distil them into actionable, data-backed initiative proposals to drive
• Bring key stakeholders on game teams & central marketing/growth functions into alignment on D2C growth initiatives and get them launched, driving measurable outcomes
• Iterate your initiatives to success and eventually scale them across the portfolio, creating repeatable systems that impact Scopely’s business rather than one-off wins
• Deeply understand and report on D2C top-of-funnel metrics & attribution across the portfolio
• Become the company’s expert on top-of-funnel tactics in D2C, constantly evaluate new tactics, develop best practices on how to apply them in different games/genres, & share those best practices with game teams
• Partner with game marketing & growth teams to execute initiatives that grow Scopely’s D2C business
• Provide the hands-on execution support to necessary to bring marketing & growth initiatives across the portfolio to launch
• Design, execute, & analyze D2C adoption-focused A/B tests in partnership with game teams
• Create & improve attribution dashboards and analyse them to optimise growth initiatives

Requirements:

• 7+ years in product management, growth, or product marketing in F2P live service games
• Experience working on direct-to-consumer growth initiatives on a large-scale consumer product
• Experience leading through influence without direct control of game roadmaps by building effective working relationships with a large variety of stakeholders
• Strong understanding of the F2P live service ecosystem & D2C's role within it
• Experience collaborating with growth and marketing teams to execute growth initiatives
• Strong analytical rigour - being able to build a data-driven business case & present it convincingly to key stakeholders
• Hands-on experience using LiveOps, marketing, or CRM tools to set up and execute growth experiments, campaigns, or similar (e.g. Braze for CRM, Pragma for LiveOps, Amplitude for marketing A/B tests)
• Direct experience working on D2C initiatives at a leading gaming publisher (direct payments, web portals, etc.)
• Comfortable being hands-on with data - running queries, building dashboards, and driving instrumentation requirements for data engineers