Product Manager, Local Business

Nextdoor is the essential neighborhood network that connects neighbors, public agencies, and businesses. The Product Manager for Local Business will build and own key aspects of the ecosystem that connects local businesses with neighbors, focusing on both free and paid offerings to drive business growth.

Responsibilities:

• Lead as the Product Owner for one or more Local Business domains across neighbor and business surfaces, from free value to paid offerings
• Build a clear vision, strategy, and roadmap for your areas that connects neighbor value, SMB outcomes, and revenue growth into coherent flywheels
• Design and run experiments across the funnel, using data and user insights to shape hypotheses, validate ideas quickly, and scale what works
• Translate complex systems into simple product experiences, using systems based thinking to map loops, dependencies, and constraints across Local Business, Ads, and Opportunity Alerts
• Ship both 0 to 1 products and meaningful improvements to existing flows, balancing speed and quality and sequencing work to learn fast while building durable foundations
• Work deeply with Data partners to define the metrics hierarchy for your areas, build tracking specs, and instrument end to end journeys across neighbor and business surfaces
• Partner closely with Operations to make sure launches are operationally sound and that we have the right playbooks and guardrails for scaled programs and marketplaces
• Collaborate with Product Marketing and Comms on narratives and GTM, especially for SMB and local business audiences who are new to Nextdoor or to our paid products
• Connect the dots across teams so Local Business, Ads, Opportunity Alerts, and core consumer experiences reinforce one another instead of competing
• Communicate clearly with executives and cross functional partners, bringing structure and clarity to ambiguous spaces and driving alignment on priorities, tradeoffs, and outcomes
• Obsess over the operational health of your products, proactively monitoring key metrics, digging into issues, and partnering with Engineering, Data, and Ops to keep the system healthy
• Participate in in person Nextdoor events, trainings, offsites, volunteer days, and other team activities that build relationships and contribute to the culture we value

Requirements:

• 5+ years of product management experience in consumer or growth focused roles, with a track record of shipping impact in ambiguous environments
• Demonstrated success owning both 0 to 1 product builds and scaling or optimizing existing products, ideally across marketplaces, lead generation, or multi sided systems
• Required experience working with SMBs or local businesses, such as marketplaces for services, local commerce, or tools that help small businesses grow
• Required experience with subscription or recurring revenue products, including designing for retention, churn reduction, and lifetime value
• Strong data and experimentation mindset: comfortable working with data scientists and running experiments, defining success metrics, reading experiment results, and making decisions based on data
• Systems based thinking: ability to model complex ecosystems, identify flywheels, map out dependencies and failure modes, and design products that compound over time instead of creating one off wins
• Proven ability to work cross functionally with Engineering, Design, Data, Operations, Product Marketing, and Comms, and to drive alignment across teams without heavy process
• Comfort moving between strategy and execution: you can set a long term vision, then write clear PRDs, tracking specs, and launch plans and see them through
• Excellent written and verbal communication skills, including the ability to communicate clearly with senior executives, frame tradeoffs, and tell a compelling story grounded in data
• Natural ability to make things happen around you: you manage project ambiguity, complexity, and interdependencies in an organized and structured way, and are willing to roll up your sleeves to unblock the team
• Eagerness to explore and apply AI and emerging technologies to reimagine how work gets done
• Preferred experience building or operating consumer facing products, including understanding engagement loops, retention drivers, and how to build products people use every day
• Experience with marketplaces, lead products, or other multi sided systems is a strong plus, especially where managing supply, demand, and pricing are important