Base Senior Product Manager, Trading Growth

Coinbase is on a mission to increase economic freedom in the world, and they are seeking a high-caliber Senior Product Manager to lead the Trading Growth strategy for the Base App. This role involves defining user trading experiences, driving user acquisition and engagement, and collaborating across multiple teams to enhance trading flows and user retention.

Responsibilities:

• Own the Growth Engine: Lead the strategy and execution for acquisition and retention loops, including referral/affiliate programs, win-back flows, and gamification mechanics (e.g., mystery boxes and trading competitions)
• Optimize Core Trading: Own end-to-end development for trading experiences. You’ll ensure that once a user is "grown" into the app, they encounter the most intuitive and efficient spot and derivative trading flows in the onchain ecosystem
• Master the Engagement Loop: Co-own high-intent systems like Watchlists and Price Alerts with the Trading team, using them as hooks to drive users back into the app via a sophisticated, ML-driven push notification and CRM strategy
• Experiment at Scale: Drive a rigorous data-driven culture by running A/B tests on onboarding funnels, abandonment flows, and notification delivery to continuously improve conversion and execution quality
• Build Growth Infrastructure: Oversee the "Growth Platform," including the ML/policy layer for intelligent notifications, attribution tracking for paid marketing, and the Activity Tab UX
• Cross-Functional Leadership: Collaborate with Engineering, Design, and Data Science to balance "0-to-1" trading primitives with "1-to-N" growth optimizations. Partner with Legal, Growth, and Finance to ensure all growth incentives and trading features meet global compliance and liquidity standards

Requirements:

• 7+ years of Product Management experience, specifically within consumer-facing fintech, exchange, or onchain trading environments
• Growth Mastery: Proven track record of scaling products via lifecycle marketing, referral loops, and retention mechanics. You know how to move the needle on MATU and trading activity
• Trading Sophistication: Deep understanding of market structure, order types, execution quality, and liquidity. You can speak the language of both a growth hacker and a high-frequency trader
• Analytical Rigor: Deep experience with data-driven development—defining North Star metrics, navigating attribution complexity, and running high-velocity experiments
• Entrepreneurial Execution: The ability to thrive in high-ambiguity environments, making tough trade-offs to ship high-quality products on time
• AI Fluency: Demonstrated ability to integrate generative AI tools into your daily workflow to increase efficiency and deliver business-ready outputs
• Direct experience contributing to or collaborating with onchain protocols and decentralized communities
• Experience in brokerage or market-making environments (clearing, settlement, or microstructure)