One Thing Marketing is a digital marketing agency specializing in bespoke online marketing solutions for clients in the home service and trade industries. They are seeking a results-oriented Sales Development Representative (SDR) who will focus on generating new leads through outbound prospecting and booking qualified appointments for the sales team.
Responsibilities:
- Identify, research, and build your own lead lists (LinkedIn, social media, Boolean search, etc.)
- Conduct cold outreach via calls, emails, and LinkedIn to generate new opportunities
- Reactivate old leads from the CRM and convert them into qualified meetings
- Conduct qualification calls for all booked meetings (from any source)
- Qualify prospects based on need, budget, decision-making authority, and growth intent
- Book meetings with qualified decision-makers for the sales team
- Maintain accurate CRM records, including activity tracking and detailed notes
- Complete qualification checklist for every booked meeting
- Follow up consistently with prospects to move them through the pipeline
- Provide feedback to marketing on lead quality, objections, and campaign effectiveness
- Meet and exceed monthly qualified meeting targets
Requirements:
- 1–3+ years of experience in SDR, lead generation, or appointment setting (preferably in digital marketing or B2B services)
- Strong cold calling, email outreach, and prospecting skills
- Experience building lead lists and sourcing prospects independently
- Confident communication and objection-handling abilities
- Experience with CRM tools (HubSpot, GoHighLevel, Salesforce, etc.)
- Candidates must provide evidence of past performance (e.g., meetings booked per month, conversion rates, CRM data, or similar metrics)
- Target-driven mindset with proven results (meetings booked, conversion rates, or similar metrics)
- Ability to work independently with minimal supervision
- Strong attention to detail and process compliance
- Experience working with home service businesses or similar industries is strongly preferred