Marketing Communications Manager, Strategic Programs

The American Heart Association is seeking an experienced Marketing Communications Manager - Strategic Programs. This role is responsible for supporting the development and execution of integrated marketing and communications strategies for high-priority initiatives, collaborating with various teams to drive measurable engagement and impact.

Responsibilities:

• Support development and execution of integrated marketing and communications plans aligned to program objectives and defined performance metrics
• Collaborate with Science, Business Units, Communications, Digital, Social, and external vendor teams to ensure coordinated go-to-market execution
• Develop campaign briefs, timelines, messaging frameworks, and content calendars to support program deliverables
• Align marketing strategies to audience needs, including healthcare professionals, specialty groups, and other defined target segments
• Coordinate implementation of campaigns across paid, owned, and earned channels
• Partner with paid media, digital marketing, and social teams to support cohesive channel strategy execution
• Manage vendor relationships and marketing deliverables to ensure quality, timeliness, and alignment with objectives
• Monitor campaign performance, analyze results, and recommend optimizations based on data insights
• Support testing and experimentation efforts to improve reach, engagement, and performance
• Lead day-to-day marketing project management for assigned programs, ensuring milestones, approvals, and deliverables remain on track
• Facilitate communication across cross-functional stakeholders to maintain alignment and clarity of roles
• Support budget tracking and ensure marketing activities remain within approved funding parameters
• Prepare performance reports, dashboards, and presentations for internal stakeholders and leadership

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Public Health, or related field, or equivalent experience
• 3 years of experience in marketing, marketing communications, or campaign management
• Experience executing integrated marketing campaigns across multiple channels
• Strong project management skills with ability to manage multiple priorities and deadlines
• Experience working with internal teams and external vendors under strict timelines
• Working knowledge of marketing performance metrics and reporting
• Strong written, verbal, and presentation communication skills
• Experience in healthcare, scientific meetings, professional education, or nonprofit environments
• Experience supporting externally funded or grant-supported initiatives
• Experience supporting marketing efforts targeting healthcare professionals