Continued Care Inc is a leader in online education, dedicated to empowering professionals and enhancing careers. They are seeking an Integrated Marketing Specialist to join their growth marketing team, focusing on data-driven strategies to maximize conversion and engage audiences.
Responsibilities:
- Lead campaigns and A-B testing strategies across growth marketing channels
- Campaign management pipeline for the A-B testing tool
- Own companies scheduled sales promotions. The coordination, collaboration, execution, reporting and presentation
- Campaign execution onsite
- Coordinate product launches with product and tech teams, including QA testing on behalf of Growth Marketing
- Campaign analysis and reporting as well as present findings
- Identify and implement opportunities to streamline campaign workflows through automation and AI tools, reducing manual lift and improving team efficiency
- Document campaign processes and contribute to a culture of operational clarity and continuous improvement
Requirements:
- 3+ years of experience in two or more of the marketing channels of email, paid, seo, social, onsite, affiliate, or direct mail
- Bachelor's degree in marketing, business, or a related field
- Confident presenter - comfortable sharing campaign strategy and results with stakeholders
- Strong written and verbal communication skills, particularly when translating data into clear insights
- Comfortable working with AI tools to streamline workflows, support data analysis, and improve operational efficiency
- Proficient with web analytics tools (Google Analytics), spreadsheets and formulas, and presentation building
- Experience with A/B testing tools and working knowledge of HTML (VWO, Marketo, a plus)
- A growth-minded, problem-solver who manages multiple workstreams simultaneously
- Open to feedback, able to take direction, and willing to give it constructively